29 Nov 2023
Australian Tourism Data Warehouse (ATDW) CEO Recognized for Leadership Excellence
November 2023: In a resounding acknowledgment of her contributions to the tourism industry, Jan Hutton, Chief Executive Officer of Australia's digital tourism marketplace ATDW, has been named CEO Monthly Magazine's 'Most Influential CEO in Tourism Strategy, Australia' for the year 2023.
Selected by CEO Monthly's global research team through a meticulous process encompassing research, analysis, peer reviews, shortlisting, and selection, Jan's win underscores her steadfast commitment to reshaping the future of tourism.
In response to this accolade, Jan expressed her gratitude, stating, “I'm genuinely humbled by this award. Leading a strategy that empowers the growth of Australian tourism businesses is a privilege and a passion."
This recognition coincides with ATDW's recent announcement of a new digital platform set to launch in 2024. Jan, in anticipation of the platform's release remarked, "While Tourism is one Australia's most important sectors, contributing billions to the economy and supporting over 660.000 jobs, it's not always easy. Competition for visitors has never been fiercer, and while new technologies bring exciting possibilities, they can also make it harder for tourism businesses to be seen. As we approach 2024, ATDW is gearing up to unveil a globally unique, custom-built tourism platform, designed to enhance the visibility of local operators in the face of evolving industry challenges.”
Jan emphasized, “ATDW is changing to meet the evolving needs of Australian tourism. We're investing in distribution and data strategies, leveraging cutting-edge technology, providing sustainability tools, optimizing conversion, driving bookings, and will be offering businesses high-value insights to make informed decisions."
With a career steeped in global sustainable destination development, Jan Hutton has established herself as a trusted visionary in the global travel and tourism sector. Having held key executive roles in esteemed organizations such as Destination Gold Coast, Destination NSW, South African Tourism, and Deloitte Consulting Africa, Jan now leads ATDW in its most ambitious project to date—a cutting-edge digital transformation shaping the future of the Australian tourism sector.
In a recent interview with CEO Monthly Magazine, Jan shared insights on the necessity of digital transformation in Australian tourism, highlighting ATDW's pivotal role in the industry. The full feature article can be accessed here.
Established in 2001 through collaboration among Australia's official tourism organisations, ATDW supports over 55,000 locals, connecting them with an impressive 80 million potential visitors annually. With the forthcoming launch of the new platform, ATDW aims to strengthen its position as the trusted digital marketplace, facilitating the connection of local tourism suppliers to new audiences.
ENDS
Images
Jan Hutton's images for publication are available here
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