20 Nov 2023
Spain is a country with a rich make up of history, art and culture that extends far beyond the well-trodden paths of Barcelona and Madrid.
To escape the crowds in 2024, travellers can head to the lesser-visited cities of Spain, where architectural marvels, historic town centres, hidden art and culinary delights await to enchant travellers seeking a genuine Spanish adventure.
Here are some less-touristy cities that every intrepid traveller should explore to immerse themselves in the heart of authentic Spain:
A timeless university town, Salamanca boasts an awe-inspiring blend of Gothic and Plateresque architecture. The city's historic centre, a UNESCO World Heritage site, invites visitors to wander through cobbled streets, admire majestic cathedrals, and revel in the lively atmosphere created by students and locals alike. Salamanca beautifully blends the old with the new, and visitors can immerse themselves in the legends and mystery of the Cave of Salamanca (crypt of San Cebrian), through to wandering the colourful outdoor urban art gallery of the city's Barrio del Oeste district.
Nestled against the backdrop of the Sierra Nevada Mountains, Granada is a living testament to Spain's Islamic past. The magnificent Alhambra Palace, a masterpiece of Moorish architecture, will transport visitors back in time. Unravel the charm of Albaicín, a labyrinth of narrow streets and white-washed houses, to witness breathtaking views of the Alhambra and experience authentic Andalusian hospitality. Due to its Arabic influence, the city still today houses many Arab baths (or hammam) where visitors can soak up the history and traditions of this ancient sub-culture of Spain.
Known for its futuristic City of Arts and Sciences, Valencia offers a contemporary contrast to its historic treasures. The city's vibrant street art scene, the lively Mercado Central, and its signature dish, paella, make it a true haven for art, culture, and culinary enthusiasts. Don't miss the Fallas bonfire festival of San Jose, held in the city each March.
While Guggenheim Museum Bilbao has put the city on the map for modern day travellers, Bilbao offers much more than modern art. Explore the charming Casco Viejo, the old town, to discover its medieval architecture, indulge in pintxos (Basque tapas), and experience the vibrant Basque culture. This is one of Spain's most avant-garde cities, and a city bursting with flavour.
This historic city showcases a fascinating blend of Islamic, Christian, and Jewish influences. The highlight of Córdoba is the Mezquita, a stunning mosque-cathedral with a mesmerising forest of arches. Stroll through the narrow streets of the Jewish Quarter, visit beautiful patios adorned with flowers, and savour traditional Andalusian dishes for an authentic experience.
Located in the Basque Country, San Sebastian is a coastal gem known for its breathtaking beaches, picturesque bay, and top-notch culinary scene. The city's pintxos (Basque tapas) are legendary, and the charming Old Town, Parte Vieja, offers a vibrant ambiance for culinary adventures and exploration.
Spain's unexplored cities offer an intimate and immersive experience, providing travellers with the opportunity to delve into the country's cultural riches, architectural marvels, and distinct regional flavours.
For more information on lesser-known yet equally charming cities in Spain, visit www.spain.info/en/ or for inspiration follow @spain on Instagram.
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Media Contacts:
Chet Francisco Ramos
charityann.francisco@tourspain.es
+65 6737 3008
Rachel Jones
+61 (0) 422 085 502
About Spain Tourism Board
The Spain Tourism Board promotes Spain as a one-of-a-kind leisure and business destination in the markets of South East Asia, Australia and New Zealand. We support the travel industry by providing market intelligence, networking opportunities, product updates and training. We work in collaboration with the private sector and the autonomous regions in Spain. In addition to activities targeted to travel trade professionals, we market to consumers through social media information, a customer-oriented website, videos and online content, in order to give them a glimpse into the experience of visiting Spain.
