STUART, Fla. (November 15, 2023) – The Martin County Office of Tourism & Marketing is excited to announce its groundbreaking partnership with Aira, a cutting-edge accessibility technology that serves individuals who are blind or have low vision. This innovative collaboration marks Martin County as the first tourism office in the state of Florida to embrace Aira's services.

Prior to arrival, visitors can download the free Aira app to their smart phone and get access to a trained Visual Interpreter who can assist with remote trip planning including booking a trip online to visit Martin County. While visiting Martin County, visitors can use Aira to guide them through public buildings, attractions, restaurants, hotels, and more. Customers of Aira are referred to as Explorers, and this instant access to visual information at the touch of a button will enhance everyday efficiency, engagement, and independence.

“Aira is thrilled to be partnering with the Martin County Office of Tourism,” said Troy Otillio, CEO of Aira. “Offering access to Aira for trip planning and support for anyone is a clear demonstration of their commitment to enhancing accessibility and inclusivity for all. Through this partnership, they are breaking barriers and empowering travelers who may be blind or have low vision to navigate and experience Martin County with independence."

“We believe that travel should be an enriching experience for everyone,” said Nerissa Okiye, Martin County Tourism Director. “Our office is committed to continually improving our accessibility offerings to ensure that all travelers can explore, enjoy, and make unforgettable memories in our destination. We are delighted to be the first tourism destination in Florida to offer this innovate service for our visitors.”

Find more accessibility and inclusion information here.

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About Aira:

Aira is a live, human-to-human professional assistance service for people who are blind or have low vision. Using the powerful combination of a camera and the Aira app on someone's smartphone, a professionally-trained agent will assist by visually interpreting what is in the camera's view or shared on screen, from describing to reading, from explaining to navigating – just about anything, safely and securely. Aira operates 24/7/365 in five countries worldwide and supports service wherever there is an internet connection. Aira App is a free to download, available on iOS in the AppStore and Android from the Google Play Store.

About the Martin County Office of Tourism & Marketing

Encompassing the communities of Port Salerno, Stuart, Palm City, Jensen Beach, Indiantown, Jupiter Island, Hobe Sound, Sewall's Point, and Hutchinson Island, this hidden gem is a place for unwinding and reconnecting. The Martin County Office of Tourism and Marketing is the official tourism marketing arm of Martin County, Florida, whose goal is to provide information to those interested in Martin County and to spread the word about this one-of-a-kind destination. 

Press Contact

Ian Centrone
Tourism Program Manager
Office: (772) 320-3157 | Mobile: (772) 361-2276 | icentrone@martin.fl.us

This notification can be reproduced in an alternative format upon request by contacting the County ADA Coordinator (772-221-1396), the County Administration Office (772-288-5940) or Florida Relay 711.