For Immediate Release:

Contacts: Craig Smith, (843) 582-8824; csmith8742@sccoast.net

Marlane White, Visit Myrtle Beach, (843) 916-7295; marlane.white@visitmyrtlebeach.com 

Chris Cox, PGA TOUR, (904) 607-9242, chriscox@pgatourhq.com

MYRTLE BEACH, S.C. (Nov. 6, 2024)—Myrtle Beach Classic is thrilled to announce the launch of its official tournament logo and brand look in preparation for its highly anticipated, inaugural tournament set to take place May 9-12, 2024, at Dunes Golf and Beach Club.

“This new logo and its complementary brand colors and fonts are a true reflection of the core values of the tournament: excellence, competition and the joy of playing golf in the Grand Strand,” said Darren Nelson, Myrtle Beach Classic Tournament Director. “This design also showcases the region's significant role in the game of golf while representing nature and our commitment to preserving the natural environment.”

The logo features a subtle fusion of colors found along South Carolina's Grand Strand, including deep ocean blue, fairway green, sunrise orange and sand, all of which blend seamlessly to pay homage to the Dunes Club's coastal location. The Royal Tern, a distinctly unique seabird native to the Myrtle Beach area, soars in front of a warm Carolina sunrise.

MMGY Global, an international marketing agency, crafted the design.

For more information about the Myrtle Beach Classic PGA Golf Tournament and to stay updated on tournament news, visit the official website at myrtlebeachclassic.com.

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Editor's Note: Media may access the logo and full media kit HERE.

About PGA TOUR

By showcasing golf's greatest players, the PGA TOUR engages, inspires, and positively impacts our fans, partners, and communities worldwide. The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, PGA TOUR Canada and administers PGA TOUR Q-School presented by Korn Ferry and PGA TOUR University. 

TOUR members represent the world's best players, hailing from 24 countries and territories. Showcasing the biggest moments in the sport with history and legacy on the line, the PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 26 languages via 44 broadcast and digital partners.

Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.64 billion. Fans can follow the PGA TOUR on the new PGA TOUR app and PGATOUR.COM, and on social media channels, including Facebook, Instagram (in Spanish, Korean and Japanese), LinkedIn, TikTok, Twitter (in English and Spanish), WeChat, Weibo, Toutiao, Douyin, and LINE.

About Myrtle Beach Classic

The Myrtle Beach Classic, a dual-field PGA TOUR event, will take place May 9-12, 2024, at Dunes Golf and Beach Club in Myrtle Beach, S.C. The first major professional golf tournament to call the Grand Strand home in the past 24 years, the Myrtle Beach Classic solidifies Myrtle Beach's claim as the “Golf Capital of the World.” For more information, visit myrtlebeachclassic.com.