October 2023 – GROUND Wellbeing is delighted to offer a luxurious new signature massage experience, available exclusively at The Lanesborough Club & Spa in London from 6th November 2023.

GROUND Wellbeing's Signature Massage for The Lanesborough truly embraces the art of flowing and firm movements to effortlessly encourage a deep state of relaxation and calm. Guests will drift between consciousness and achieve inner stillness as they experience the slow, rhythmic movements that help release tension and soothe the soul. Surrender to the potency of the GROUND Wellbeing aromatherapy oils combined with therapeutic touch, and feel yourself taken on a sensory journey to a realm of restoration.

Founded in 2020 by Peigin Crowley, GROUND Wellbeing was born at the kitchen table and is the result of over 20 years' experience in the luxury spa industry. A collection of 100% natural, vegan products and treatments designed to nourish the body and soul using ritualised self-care, GROUND was designed with the intention to make wellness and self-care accessible to all. GROUND seeks to relieve and assist with symptoms such as anxiety, insomnia, gut health and menopause.

With its enviable location straddling prestigious Belgravia, Knightsbridge, and Mayfair, The Lanesborough Club & Spa provides members and the local community with an all-encompassing luxury club for life.  Adopting a truly 360° approach to wellbeing, the Club & Spa prides itself on partnering with world-leading brands and experts in the fields of health, fitness, and beauty.

Founder of GROUND Wellbeing, Peigin Crowley comments: “GROUND could not celebrate a prouder moment than partnering with The Lanesborough Club & Spa. Sue Morrissey and her team have a deep passion for massage with a unique 360° approach to wellbeing, making this collaboration a pure joy.”

General Manager of The Lanesborough Club & Spa, Sue Morrissey says: “Being a veteran holistic therapist at heart, elevating and personalising the massage experience has always been central to our approach. Working with GROUND Wellbeing has brought us on a sincere journey, honouring the craft of touch, building our connection with our guests through guided breathwork, meditative strokes, all bedded down with a firm pressure to ground and restore the body and soul.”

As part of the exclusive massage experience, visitors to The Lanesborough Club & Spa can choose from a selection of GROUND Wellbeing luxury oils during the pre-treatment consultation, including:

COMFORT BODY OIL (suitable during pregnancy)

A skin softening and nourishing body oil, this blend of naturally powerful ingredients is delicately balanced to provide effective relief while catering to those in need of a lighter, more sensitive formula.  Calendula oil and jojoba oil help to hydrate and moisture the skin, while soothing marjoram and gentle neroli calm the soul. Ideal for all stages of pregnancy or those undergoing physical transition or stress.

SLEEP BODY OIL

Combining the 100% natural and therapeutic benefits of sweet almond oil, chamomile, rosemary, bergamot, and lavender, this all-purpose skin-softening body oil nurtures the body and soul overnight. One of the most supportive and soothing of all essential oils, lavender balances the subtle energy of the heart while encouraging deep rest. Bergamot helps to stimulate energy flow to release irritability and unexpressed feelings, while chamomile soothes and calms to promote deep sleep. 

UPLIFTING BODY OIL

Energise and uplift the body and mind with this powerful blend of grapefruit and coriander seed, known to help boost mood and focus. Combined with the nourishing extracts of sweet almond oil and calendula, this formula calms and smooths skin texture, leaving it feeling soft and hydrated.  

BALANCING BODY OIL

Increase mindfulness and help manage stress with this non-greasy, skin-softening blend of botanical oils. Infused with balancing extracts of frankincense and geranium bourbon, this thoughtful formula provides clarity and mental fortitude to steady the mind, paired with sweet orange to ignite the senses.

GROUND Wellbeing's Signature Massage for The Lanesborough Club & Spa is available as a 60-minute, 90-minute or 120-minute ritual priced at £190 for 60 minutes, £220 for 90 minutes, and £300 for 120 minutes.

For more information about GROUND Wellbeing visit www.groundwellbeing.com.

For more information about The Lanesborough Club & Spa visit www.lanesboroughclubandspa.com.

Notes to Editors:

About GROUND Wellbeing

Purpose driven to address common issues that impact physical and emotional wellbeing, GROUND offers advanced training in massage to understand and harness the power of touch in relation to sleep, stress, compromised health and support in times of transition including menopause and pregnancy. Crafting 100% natural plant-based ingredients to create products and intuitive self-care rituals, GROUND products are handmade in small batches in Ireland, blending vegan ingredients with sincere intention to soothe the soul. 

About GROUND Wellbeing, Founder – Peigin Crowley

An award-winning spa consultant, Peigin has spent over 20 years crafting distinctive and transformative wellness products and treatments for 5-star properties. In 2020 having experienced the devastating impacts of stress, burnout, loss of identity and disconnection from the natural world, she embarked on a quest to create unique products an at-home rituals that could easily be incorporated into a daily self-care routine. Committed to the power of touch, GROUND Wellbeing rituals were created by Peigin with purpose and intention to deliver carefully developed massage treatments. Today, GROUND Wellbeing continues to grow with intention, focusing on craft and quality over quantity, sustainable business practices and the promotion of accessible and intuitive self-care for all.

About The Lanesborough Club & Spa

The Lanesborough Club & Spa opened in March 2017, marking the next stage of the iconic Lanesborough Hotel's evolution following an acclaimed relaunch in July 2015.  The Club & Spa is one of London's most exclusive private members' fitness and health clubs, providing Belgravia with a luxury 'club for life' and offering a 360° approach to wellbeing for modern-day Londoners living and working in the local area.

About The Lanesborough

With its enviable location at the heart of London in prestigious Belgravia, and panoramic views of Hyde Park, The Lanesborough has long been considered one of the world's most luxurious hotels. The hotel's legacy lies with it having been built on the former home of Viscount Lanesborough and it remains one of London's most revered Regency landmarks. The elegant surroundings, exquisite cuisine, unsurpassed attention to detail and world-renowned service is second to none. The Lanesborough captures the sense of a grand residence and offers 93 guest rooms, including 48 suites, and a personal butler service for all guests across all room categories. 

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