Community tourism pioneer and small group adventure operator, G Adventures, is thrilled to announce the appointment of Helm as its public relations partner in Australia and New Zealand.

With this new partnership, Helm will play an important role in highlighting G Adventures' long-standing position as an industry innovator in community tourism and responsible travel, as well as extending awareness to new audiences in the market.

G Adventures has long been committed to empowering local communities and preserving the natural environment through responsible tourism practices and with Helm's support, the small group adventure travel company will strengthen its messages in the market, inspiring more travellers to embark on meaningful journeys that positively impact the destinations they visit.

Sean Martin, managing director, Oceania at G Adventures said, "Helm’s expertise and values perfectly align with G Adventures' vision and mission to change people’s lives through travel. This partnership will help us to have even greater impact by reaching a wider audience of people who share our passion for travel that gives back to local communities."

Helm, which has offices in Sydney and Brisbane, will work alongside G Adventures’ Brisbane and Melbourne based teams, as well as with global communications lead, Casey Mead.

Helm's extensive experience in the travel and tourism industry, combined with its commitment to purpose-led initiatives, make the agency the perfect choice to increase awareness and help achieve G Adventures’ vision for the region.

Through strategic PR activity and creative storytelling, Helm will work hand-in-hand with G Adventures’ Oceania team to build a stronger brand presence in the Australian market and reinforce the company's approach to travel and commitment to impactful experiences.

“We feel privileged to have been appointed by G Adventures to drive awareness of the incredible experiences and community tourism projects its dedicated team has been delivering for over 30 years,” said Rachel Jones, Helm’s director and co-founder.

“Helm's expertise aligns with G Adventures' mission to create and share meaningful and responsible travel experiences and together, we hope to shape a brighter future for the travel industry, fostering a deeper sense of responsibility and connection with the world as we explore.”

For more information on G Adventures, please visit www.gadventures.com.

For more information on Helm, please visit: www.thisishelm.com.au.

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About G Adventures
Founded in 1990 by social entrepreneur Bruce Poon Tip, G Adventures is a pioneer in community tourism and small group travel, offering more than 750 trips in 100 countries, on all seven continents. G Adventures’ award-winning trips support local communities, giving travellers meaningful experiences with people, cultures, landscapes and wildlife, while offering them the freedom and flexibility to explore on their own. G Adventures’ responsible approach to travel is demonstrated through its ‘G for Good’ social impact commitments, which include travel guidelines for children, wildlife and Indigenous people, community-based Planeterra projects travellers can experience on their trips, and the industry-leading ‘Ripple Score’ assessment which measures how many traveller dollars stay in the local economy. G Adventures offers life-changing tours for people of all ages, interests and budgets, because our world deserves more you. For more information please visit www.gadventures.com.