Publishing ByChelle (PBC) is proud to announce the strengthening of its partnership with Rex airlines, with the launch of TrulyAus for Rex – a fresh new destination-led, content-rich, geo-targeted website and newsletter for its many loyal passengers.

Rex passengers are already familiar with the airline's inflight magazine, TrulyAus, and now they can enjoy the content online at rex.trulyaus.com, and receive a regular newsletter packed with inspiring travel stories, great photography, fascinating and great Rex flight deals.

For the launch, the TrulyAus newsletters will be sent out to Rex passengers, with the aim of inspiring readers to explore more of our great country.

The new website features stories on all of Rex's incredible destinations, and has other sections including Indigenous Aus, for coverage of great Indigenous experiences in Australia, top Australian hotels and restaurants, and awesome experiences operated by Australian companies. 

The new website also features lots of content for dog owners, with Aussie Dogs being a go-to hub of places to stay and things to see with your furry friend. There's also a hub of podcasts focussed on Rex ports, so that people can tune in and listen to great things to do and see before they arrive at their destination.

Michelle Hespe, Marketing Director and Publisher of TrulyAus for Rex, and her team at PBC, have been working on the launch for the past twelve months, and are thrilled to be taking this next step with Rex, as it continues to expand and cement its position as Australia's best airline.

“It is our honour to create a rich hub of travel content for Rex that is based around all of the incredible places that they fly to,” she said.

“Having started my career as a travel writer and being an avid traveller since my teens, I know how important it is to have inspiring, informative stories on places that people dream of visiting. Importantly, the newsletter is geo-targeted so that we are sending content to our readers and passengers that we know they'll love and that resonate with their lifestyles and locations.

“PBC has always supported Australian businesses and destinations, and we will continue to do this as we build on both our print and digital offerings. We also recently published AusBiz magazine for trade shows, select hotels and Rex lounges, and these travel-based newsletters will add another layer of rich content to the TrulyAus offerings for Rex.”

Rex Corporate Communications Executive, Jessica Makarewitsch, said:

"We value our partnership with Michelle and the team at Publishing ByChelle, whom we've worked with since the formation of Rex. Michelle is a trusted publisher with great insights on travel in Australia and is a great champion for regional Australia.

“We're delighted to enhance our partnership with her to launch TrulyAus for Rex, a new website that showcases the best of Australia.

“With TrulyAus, Rex customers can easily find information about things to see and do, where to stay, and how to get around.

“We particularly want to promote the 50 regional destinations that we fly to, and encourage all Australians to explore everything regional Australia has to offer,” Ms Makarewitsch added.

Publishing ByChelle (PBC) is a boutique content agency based in Sydney that was launched in 2017 by Founder and Director Michelle Hespe, who has worked in publishing for more than 25 years.  

PBC has always had a multi-pronged approach – creating great Australian travel content, showcasing great Australian products, and covering great Australian business content.  The content from TrulyAus the magazine, is published on rex.trulyaus.com and Ausbizmedia.com.

For more information, contact Michelle Hespe on: 0425 325 202 or publisher@trulyaus.com