This new campaign has been carefully crafted to reflect the inspirational, emotional tone of the Kissimmee Story:

KISSIMMEE
The destination. “Kissimmee” is unique and singular word and should be given top priority within the visual and audio hierarchy of the campaign. It is the first and largest word for ease of recognition and remembrance.

BIG, BOLD
The phrase “Big, Bold” speaks to Kissimmee's grand attractions, natural splendor, variety of options, and impressive caliber of activities. It also embodies an attitude of confidence, warmth, imagination, and adventure, and an inspiring welcoming spirit.

HEART OF FLORIDA
The “Heart of Florida” helps position Kissimmee geographically in Central Florida. It also denotes the genuine quality of the community and individuals here, and generates the desire to connect with self, family, joy, and nature.

“The Experience Kissimmee team loves this campaign because it reflects the grand scale of our destination,” said Nathanael Saldaña, Senior Manager of the Brand and Content Studio at Experience Kissimmee. “All of our activities and attractions are big, bold, impressive, and larger-than-life. At the same time, the concept stays clear and relatable, allowing us to translate the tagline easily in many languages for our international markets.”