NHOW LONDON APPOINTS HUME WHITEHEAD TO HANDLE PUBLIC RELATIONS IN THE UK

5 April 2023 – nhow London, the open-house, inspirational lifestyle hotel in the heart of East London, has appointed travel PR specialist, Hume Whitehead, to handle its public relations activity in the UK market. With immediate effect, the agency will undertake a proactive PR campaign to raise awareness of the nhow London hotel, one of the many iconic properties that form part of Minor Hotel's 'disruptive' hotel brand. Minor Hotels is an international hotel owner, operator and investor with more than 530 hotels in 56 countries in Asia Pacific, the Middle East, Africa, the Indian Ocean, Europe, South America and North America.

Commenting on the appointment, nhow London's General Manager, Sheila Azimian, said: “We are delighted to be partnering with Hume Whitehead to raise awareness of our fantastic property in the UK market. We know that the agency understands our brand and shares our values, and we are confident that their appointment will help us achieve our targets and develop our presence as a brand in the UK.

Opened in January 2020, nhow London has 190 rooms and is conveniently positioned in the heart of East London, between the City, Islington and Shoreditch, and just a ten minute walk from Old Street station in the technology district. Embedded amongst some of London's trendiest neighbourhoods, nhow London embodies the concept “London Reloaded” and plays with the contrasts between tradition and innovation.

Richard Hume, Founder and Director of Hume Whitehead, said: “We are very happy to have been selected by nhow London to handle PR in the UK market. It's great to add a London hotel to our current client portfolio and nhow London has many exciting plans in the pipeline that we cannot wait to get involved with. We are very much looking forward to working with the London team to inspire people to choose nhow London for their next visit to the UK capital.”

More information on nhow London can be found at: https://www.nhow-hotels.com/en/nhow-london/

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About nhow hotels

nhow is NH Hotel Group's disruptive hotel brand, known for its iconic establishments. Inspired by the cities in which they are located and designed by the leading creative minds of our times (Foster+Partners, OMA, founded by Rem Koolhaas, Karim Rashid, Sergei Tchoban, Teresa Sapey and Matteo Thun, among others), nhow is simultaneously a hotel and a creative hub. Each nhow establishment becomes a landmark in its city, a melting pot for creativity.

At a nhow hotel everything is unexpected, through-provoking and surprising. Every room, restaurant and lobby are an invitation to meditate, a call to take action in our lives, as embodied by the slogan #changenhow. Each guest will live their own personal experiences with one thing in common: the wow factor! Located in key urban districts undergoing a transformation, the nhow hotels quickly emerge as landmarks for self-discovery and experimentation through 'artivism'. Why wait? The time is now, nhow.

For further information and press images, please contact:

Hume Whitehead Ltd (for NH Hotel Group part of Minor Hotels)

Laura Boo: Tel: +44 (0)20 3375 4050 / +44 (0)20 3375 4056 / Email: laura@humewhitehead.co.uk

Daniel Johnson: Tel: +44 (0)7429 256 670 / Email: dan@humewhitehead.co.uk
Richard Hume: Tel: +44 (0)20 3375 4050 / +44 (0)20 3375 4051 / Email: richard@humewhitehead.co.uk