P1 Communications, the award-winning luxury travel and property communications agency, has been appointed as PR representatives for Portugal's first Hyatt branded hotel, the Hyatt Regency in Lisbon.

The opening of the 204-room property meets a much-desired demand for luxury lifestyle accommodation in Portugal's capital city and marks a significant milestone for Hyatt in Europe as it continues to prioritise its growth plans in places of interest to its guests, World of Hyatt members and customers.

The PR Campaign will focus on increasing brand awareness in the UK and Irish markets, through targeted media relations, influencer collaborations, review visits and brand partnerships, with a focus on the hotel's great alternative city centre location, and its proximity to historical attractions.

P1 has a broad knowledge and experience of working within Portugal and the Algarve region, having maintained long standing and successful PR partnerships with both Algarve Tourism, and Pine Cliffs Resort in the Algarve.

Helder Martins, General Manager at Hyatt Regency Lisbon commented: “We are delighted to appoint P1 as our PR representatives for Hyatt Regency Lisbon, Portugal's first Hyatt branded hotel and we look forward to seeing our brand awareness elevate in the UK and Irish markets.”

Vicky Goodall, Managing Director of P1 Communications said: “We are excited to be working with Hyatt as it expands its brand footprint in Portugal. P1's experience of working in Portugal and within the luxury hotel arena is extensive and this latest win has further strengthened our presence in the sector.”

The hotel's spacious guestrooms and suites all feature modern interiors and high-end finishings, with some including stunning balcony views over the river. Guests have access to a world-class wellbeing concept through its on-site spa, managed by Portugal's top wellness brand 'Serenity – The Art of Well Being'. Guests can also benefit from Active by Serenity facilities and services – which features a gym and two fitness studios, fully fitted with the latest Technogym equipment to support those who wish to keep up their fitness routines during their stay.

For those looking to enjoy Lisbon's thriving food and drink culture, guests can uncover a new flair of Portugal's unique gastronomic tradition in one of the hotel's four restaurants and bars. The all-day-dining grand café style ViseVersa restaurant and bar offers fresh, local produce and an abundance of dining options in an elegant setting. Vista is a multipurpose space, with a great view of the private garden, perfect for meeting friends or colleagues for a coffee or glass of wine. Zest the healthy juice bar, offers a sanctuary in the heart of Lisbon, with a range of healthy eating options, juices, and smoothies to choose from, an ideal spot for a casual lunch or a coffee.  The hotel will also welcome a fine dining restaurant with direct access to a rooftop bar, which offers the perfect backdrop to soak up panoramic views of the Tagus River, whilst enjoying a tasty cocktail from the bars upscale wine and spirits menu. In addition, the Sunset deck situated on a separate wing, provides perfect flexible space for private events, social gatherings and wellbeing activities.

Located in the pretty district of Belém along the banks of the breathtaking Tagus River, Hyatt Regency Lisbon seamlessly connects its savvy travellers to all of the must-see cultural, gastronomic, and historic delights that the city has to offer.  The Lisbon Congress Center is also very close by, and with excellent beaches, train stations and the city's airport all easily accessible by public transport, guests can be assured that their stay at Hyatt Regency Lisbon will be relaxing and stress-free, whether travelling for business or leisure.”

For more information about P1 Communications visit www.p1communications.com  

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High-Res Images here

Media Contacts

Vicky Goodall and Claire Windsor, P1 Communications Ltd,
Tel 0208 614 7503

vicky.goodall@p1communications.com

claire.windsor@p1communications.com

For Hyatt Regency Lisbon press trip enquiries, please contact Claire Windsor claire.windsor@p1communications.com