VIRGIN UNITE is the non-profit foundation of the Virgin Group. They unite people and entrepreneurial ideas to reinvent how people live and work in the world to help make peoples’ lives better. Their aim is to revolutionise the way businesses, government and the social sector work together; driving business as a force for good. Virgin Unite’s overheads are covered by Sir Richard Branson and the Virgin Group, meaning that 100% of donations received go directly to the front line where they are needed most.

 

UNITE BVI was founded in 2016 and is a not-for-profit foundation based in the British Virgin Islands (BVI). It aims to tackle community and environmental challenges to benefit future generations and the Foundation works on a variety of projects which cover three main areas: supporting entrepreneurs to create much-needed jobs and opportunities in their local area; enriching the community through education, health and social development initiatives; and encouraging environmental conservation to preserve the exquisite natural beauty of the BVI. Unite BVI’s overheads are covered by Virgin Unite, the non-profit foundation created by the Virgin Group and supported by the Virgin Group, the Branson family and Virgin Limited Edition, meaning that 100% of all donations received go directly to initiatives they create or support.

 

PRIDE N’ PURPOSE is the charitable arm of Ulusaba Private Game Reserve in South Africa. It is committed to helping disadvantaged communities living adjacent to the Sabi Sand Reserve. Originally established in 2003 by members of the Ulusaba family, all the charity’s running expenses are covered by Virgin Limited Edition and Virgin Unite. 100% of donations go directly towards much needed projects and it is estimated that Pride ‘n Purpose benefits over 40,000 people across seven communities. The Pride ‘n Purpose philosophy is that people are most effectively helped if they are empowered to help themselves, so the emphasis is most definitely on sustainable development initiatives.

 

Every September Pride ’n Purpose and Ulusaba team up for Arbor Month, a whole month full of fun projects aimed at improving quality of life in the local community. Throughout the month Ulusaba guests are encouraged to donate to Pride ‘n Purpose and help plant fruit trees in the local village of Dumphries as part of a Community Tour. The community spirit doesn’t end there, as the team keep guests updated with the progress of the trees that are planted long after they have gone home.

 

THE EVE BRANSON FOUNDATION was founded by Eve, Richard’s mother, who works alongside Virgin Unite in Morocco. The Eve Branson Foundation is a charity dedicated to enhancing living standards amongst the rural communities living in the Atlas Mountains of Morocco. It aims to help local people in the long term by setting up sustainable enterprises which so far have included a carpet workshop and a craft house run and managed by local women. In 2016, the Eve Branson Foundation opened a new Woodwork Centre in the village of Asni, which will be the focal point for a carpentry apprenticeship scheme for young men in the community. Guests can purchase a selection of handmade items in the Berber Boutique which supports the Foundation. At present 30% of the boutique's sales revenue goes directly to fund further projects.

 

PACK FOR A PURPOSE is an initiative that allows travellers to make a lasting impact on the lives of children and families living in the community where they are visiting. Kasbah Tamadot, Ulusaba, Mahali Mzuri, Mont Rochelle and Necker Island are proud members of Pack for a Purpose. Travellers are asked to create just a few kilos of space in their suitcases so that they can bring much-needed supplies for local schools or medical clinics in need.

 

PR CONTACTS

Like what you see? Then we’d love to hear from you! Our friendly team are based in London, UK and can be contacted using the details below: 

Naomi Moreno-Melgar – Head of Public Relations – Virgin Limited Edition
T: + 44 (0) 208 600 0468
E: naomi.moreno@virginlimitededition.com

 

Sonia James – Group PR Manager – Virgin Limited Edition
T: +44 (0) 741 522 6354
E: sonia.james@virginlimitededition.com

 

High-res images of all our properties can be downloaded from:

www.virginlimitededition.com/trade-press-hub.

 

 

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