Düsseldorf stands for the urbanity of a metropolis paired with the cosiness and short distances of a village. The location on the Rhine also contributes to a special attitude to life.

When you talk about pub culture, you can't avoid Düsseldorf and the "longest bar in the world". With over 260 bars and pubs in the heart of Düsseldorf, the Altstadt, the choice could not be greater. In Düsseldorf, real craft beers have been brewed long before the term came into use. The name "Altbier" refers to the brewing process, which dates back to the time when there were no technical cooling facilities. Today, five home breweries brew this typical Düsseldorf speciality.

Art can be found throughout the city - not only in the six large museums with a focus on modern and contemporary art. Murals and graffiti, created by a multitude of creatives, can be found in the urban space as well as private collections and galleries. Even six stations of the Wehrhahn underground line were designed by artists.

The city is also an Eldorado in the culinary field, as any visitor can see for themselves by strolling through Carlsplatz. Anyone who strolls hungrily through the aisles will not stay there long: In addition to Düsseldorf's home cooking, there is international food to discover. Nowhere else in Europe is Japanese life so concentrated in one quarter as in Little Tokyo. Excellent restaurants and pubs serve authentic Japanese cuisine.

Düsseldorf and fashion - they go together. And it's no wonder: everyone who's anyone has a flagship store on Königsallee, the famous luxury shopping street. The young crowd naturally has its own promenades. In the Unterbilk and Flingern districts, hipsters stroll through second-hand shops and small boutiques, stationeries, flower shops and chocolateries.