HIGH-END TOUR COMPANY LUXURY GOLD REBRANDS FOR THE NEW GOLDEN AGE OF TRAVEL

 ~Limited Edition Small Group Journeys Operator Elevates Brand to Meet Increased Demand Among Affluent Consumers~  

SINGAPORE, 2 February 2023 – Luxury Gold, the world leader in high-end small group journeys and part of The Travel Corporation (TTC)'s family of brands, is rebranding to enter a new era of travel. Travel that will be more intimate, personalised, and luxurious than the competitive set. With multiple sources citing exponential growth and demand in the luxury travel industry, the brand is offering 30 extraordinary small group journeys to the world's most sort after places, all limited edition, and all with the finest end-to-end travel experiences.  The new branding will reflect these sentiments with aspirational, flawless visuals and a refined champagne and caviar colour palette.

“It's clear that affluent travellers intend on travelling in 2023 and are looking to book those once-in-a-lifetime trips that include all the luxury and ease of a high-end travel experience,” says Mae Cheah, Managing Director Asia, TTC Tour Brands and TCA. “With the rebrand of Luxury Gold, travellers will be able to have an even more intimate and elegant travel experience with magnificent stays, exceptional dining and curated experiences. As a brand that offers luxury travellers a refined and immersive travel experience in a small group setting, Luxury Gold is excited to meet the demand for an exceptional journey that checks all the boxes.”

According to a recent survey of 500 wealthy travellers in APAC by the International Luxury Travel Market (ILTM), in conjunction with affluent research specialist Altiant, almost half of the surveyed plan to spend more on holidays than pre-Covid trips. 92% of the travellers want to engage experts to plan stress-free trips and around half prefer curated, luxurious travel experiences over goods.

The brand describes the Luxury Gold experience to deliver unforgettable Passport Moments. The golden threads that make up each journey promise travellers more than just destination stamps in their passports, but a collection of magnificent experiences to create memories of a lifetime.

The journeys provide travellers with a bespoke approach to travel, complete with elegant accommodations and curated experiences. Guests are pampered in glamourous, 5-star accommodations including Belmond, Red Carnation, and JW Marriot hotels plus unique boutique places such as Ashford Castle in Ireland and the Lion Sands Game Reserve in Kruger National Park in South Africa. These magnificent stays are paired with exceptional curated, bucket list experiences such as exclusive after hours visits to iconic attractions including the Jaipur City Palace for afternoon tea and the Doge's Palace in Venice for a private tour. Travellers can also meet a variety of local business owners from a gelato shop owner in Italy to a sound engineer at a music studio in Nashville.

The brand's rebranded Founder's Collection also includes an exclusive meet and greets specially curated by TTC's founder, the late Stanley Tollman, as a result of friendships he made throughout his lifetime. Guests on select departures with these experiences can meet with European nobility, legendary locals and celebrated icons in historic sites or ancestral homes for an even deeper and authentic experience.

All these Passport Moments are underpinned by a 24/7 Travel Concierge that supports guests every step of the way, combining local knowledge with the ultimate black book of contacts to customize each guest's journey.

To learn more about the journeys and experiences offered through Luxury Gold visit: https://www.luxurygold.com/en-sg

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About Luxury Gold

As the world leader in Luxury Small Group Journeys, Luxury Gold is redefining the New Golden Age of Travel. With the finest end-to-end travel experience, guests are spoilt with high end experiences in magnificent environments. Exceptional dining at sought-after Michelin Star restaurants to unique street food experiences. Curated experiences with after-hours access, VIP experiences and the exclusive Founder's Collections meet and greets with nobility, icons and royalty. Magnificent stays at world-leading properties such as the Belmond and Red Carnation Hotels or unique Chalets or Private Game Reserve lodgings. Beyond these high-end experiences, guests' every need is catered to by their 24/7 Travel Concierge who combines local knowledge with the ultimate black book of contacts to customize guests' journeys.

 Luxury Gold is part of the family-owned and run The Travel Corporation (TTC), driven by service for over one hundred years.

About TTC Tour Brands

The ease of touring has never been more important nor relevant, and no one does tours better than TTC Tour Brands. The portfolio includes the award-winning brands of Luxury Gold, Insight Vacations, Trafalgar, Costsaver and Contiki. TTC Tour Brands are the global leaders in tours for any and everyone.  From budget to luxury and everything in between, the portfolio brings agents access to over 1000 tours, across 80+ countries via one single sales, reservations, and marketing team, with the added ease of a single sign-on booking platform.

TTC Tour Brands is part of the family-owned and run The Travel Corporation (TTC), driven by service for over one hundred years.

About The Travel Corporation

The Travel Corporation (TTC) is a family-owned and passionately run international group of 40 award-winning brands, with over 100 years of experience. Our exceptional portfolio of brands spans 70 countries and offers an extensive selection of travel and tourism companies, encompassing a variety of guided travel experiences, independent holiday packages, boutique river cruising, luxury hotels and safaris. We are committed to consistently delivering outstanding service, experiences, and value to every one of our guests and we do so through continuous innovation. For more information, please visit TTC.com.

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