• Appointment follows launch of World Nomads new Travel Insurance Package in UK & Europe offering more flexibility and cover for over 200 activities

London (November 23, 2022) Award-winning travel PR and marketing agency LOTUS has been appointed to manage PR activity for World Nomads, part of the nib Group, Australia’s third largest travel insurer and global distributor of travel insurance. 

nib’s global travel brands include nib Travel and Travel Insurance Direct and World Nomads. The appointment reflects nib’s strategic push into the UK and European markets this winter.

For intrepid, international travellers who enjoy getting lost in the heart and culture of the nations they visit, World Nomads offers tailored travel insurance plans. For inspiration and education at each stage of the journey, World Nomads, in addition to offering flexible travel insurance products, also provides its community with safety advice, responsible travel recommendations, and travel scholarships. It is also proud to support community development, in line with the United Nations Sustainability Development Goals, through its Footprints program. More than 1.3 million travellers have donated more than $3.6 million to fund 258 community development projects around the world.

LOTUS has been briefed to support World Nomads’ activities in the UK and Ireland in addition to its launch into further European markets. Through a robust data-focused press office, the strategy will focus on creating brand awareness and positioning World Nomads as a leading provider of travel insurance, with the goal of supporting sales and creating dominance in the region.

Jonathan Frankham, General Manager, UK and Europe, World Nomads, said: “We’re delighted to be working with LOTUS at a critical time for World Nomads. The UK is an important market for us, and we are confident our partnership with LOTUS will enable us to be front-of-mind as a travel insurance provider for travellers who seek adventure.”

Jules Ugo, CEO, LOTUS, added: “In the wake of the pandemic, travellers are looking to book trips with confidence, using a travel insurance provider they can trust but that gives flexibility. There has never been a better time for World Nomads to launch in the UK, right when consumer demand for new places, cultures and experiences is high.”

For more information, visit www.worldnomads.com/uk

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About World Nomads

World Nomads is a fast-growing, global travel insurance company. We provide inspirational stories, safety tips and specialized travel insurance for adventurous and independent travellers. Our online travel insurance offers cover to travellers from more than 100 countries and allows you to buy and claim online, 24/7, even while already traveling.

Our travel insurance focuses on what we believe is important to travellers: emergency medical and evacuation costs, baggage, trip cancellation, trip delay and trip interruption costs. We also offer cover for more than 200 adventure sports and activities, plus tech and gear. Our policies are underwritten by a suite of specialist travel insurers that provide 24/7 emergency assistance, customer service and claims support, making us a top choice for many of the world's leading adventure, independent and youth travel brands.

World Nomads is a part of the nib Group which provides health and medical insurance to more than 1.5 million Australian and New Zealand residents. We also provide health insurance to more than 170,000 international students and workers in Australia and are Australia’s third-largest travel insurer and global distributor of travel insurance through our business nib Travel.