02 Jun 2022
Singapore's MICE industry set to post a strong recovery

Singapore Tourism Board

Sydney, 2 June 2022 – Singapore's Meetings, Incentives, Conventions and Exhibitions (MICE) industry is expected to recover strongly, following the city's reopening to fully-vaccinated visitors with no quarantine and testing requirements.

 

The Singapore Tourism Board (STB) is riding on that momentum by launching an enhanced incentive programme for international MICE groups, and with a strong pipeline of events in 2022 and beyond, a full recovery for the MICE industry is expected in two to three years.

 

Under the In Singapore Incentives & Rewards (INSPIRE Global 2.0) program, qualified MICE groups can look forward to new experiences from dining and attractions to thematic tours and team building. They can choose from a selection of close to 80 complementary experiences that delegates can enjoy in Singapore – an increase from 54 experiences that were introduced under INSPIRE Global 1.0.

 

New INSPIRE Global 2.0 partners include Sentosa's latest perfumery attraction, Scentopia; 1-Group, a lifestyle group offering a range of dining experiences; and Urban Yogis, a yoga wellness centre providing wellness team building experiences. A new retail category has also been added to cater to shopping fans, including exclusive shopping sprees at Design Orchard[1], as well as back-of-house shopping tours with meet-and-greet sessions with designers.

 

STB will also continue to offer various assistance schemes to attract MICE events to Singapore, one example being the Business Events in Singapore (BEiS) scheme, which  encourages the business events industry to innovate and anchor quality events in Singapore.

 

Positive Outlook

The positive outlook for MICE follows the recent relaxation of COVID-19 measures in Singapore, such as removing group size and event capacity limits. Since April 2022, Singapore has welcomed all vaccinated travellers, with no quarantine and testing requirements. These changes have made it more convenient for the world to meet in Singapore and stage larger events with greater opportunities for networking and other interactions.

 

Industry recovery has already been picking up pace, with Singapore playing host to over 200 events attended by an estimated 49,000 delegates in 2021, while in the first three months of this year (Jan – Mar 2022) alone, the city hosted more than 150 events attended by over 37,000 delegates.[2]

 

This number is set to increase, with at least 66 international events secured for the rest of 2022, including the much-anticipated return of marquee international events such as Food and Hotel Asia – Food & Beverage (5–8 Sept) and Food and Hotel Asia – Food & Beverage and Food and Hotel Asia – HoReCa (25-28 Oct). The events are expected to attract more than 30,000 physical attendees each. Singapore will also welcome a slew of new events in 2022  including Global Health Security Conference 2022 (28 Jun-1 Jul) and Cosmoprof + Cosmopack Asia (16-18 Nov).

 

The robust pipeline of MICE events reflects event organisers' confidence in Singapore's fundamentals – its vibrant business culture, excellent infrastructure, stable government, and stellar track record in delivering high-quality events.

 

Please refer to Annex A for a list of upcoming events in 2022 and beyond. The list is not exhaustive and is subject to revision.

 

A sustainable way to meet

As consumers become more aware of the impact of their purchases, travel and meetings professionals are demanding more sustainable options when planning business events. Ready, get set, go green! – a new white paper released by STB and American Express Global Business Travel (Amex GBT) – looks at key trends of green meetings and events, the role a destination plays and how travel and meetings planners can measure a destination's sustainability.

 

According to findings from a study that was carried out by Amex GBT's Global Business Consulting group, a sustainable supply chain is a major consideration when planning business events, with 70% of travel and meetings professionals placing high or medium importance on green certifications and credentials when selecting a supplier.

 

STB will continue to help the industry adopt sustainability certification and green practices through the BEiS scheme, while the Singapore MICE Advantage Programme (SMAP) 3.0 includes a new sustainability focus to encourage sustainable travel. In partnership with key tourism partners that include Singapore Airlines, Changi Airport Group,  and Sentosa Development Corporation, the refreshed scheme offers delegates and event organisers the choice to travel sustainably through green transportation options, environmentally conscious tours, and discounted public transportation on trains and buses, among other initiatives.

 

Singapore's sustainability journey is also underscored by the country's recent participation in the GDS-Index[3], which builds on Singapore's sustainability efforts under Singapore Green Plan 2030; as well as Singapore's hosting of sustainability events such as Ecosperity, which returns for its 8th run in 2022.

 

The upcoming edition, themed “Accelerating Action at Scale”, will tackle issues raised at the recent United Nations Climate Change conference, and catalyse discussions on real solutions and key levers to help accelerate the energy revolution, decarbonise transport and heavy industries, and finance Asia's green transition.

 

 

– End –

 

 

 

For media queries, please contact:

 

Adhesive PR on behalf of STB

 

Emma Rogerson

Email: emma.rogerson@adhesivepr.com.au

Mobile: +61 434 213 894

 

 

About the Singapore Tourism Board

The Singapore Tourism Board (STB) is the lead development agency for tourism, one of Singapore's key economic sectors. Together with industry partners and the community, we shape a dynamic Singapore tourism landscape. We bring the Passion Made Possible brand to life by differentiating Singapore as a vibrant destination that inspires people to share and deepen their passions.

 

More: www.stb.gov.sg or www.visitsingapore.com | Follow us: 

facebook.com/STBsingapore or https://www.linkedin.com/company/singapore-tourism-board/mycompany

 

 

 

Annex A

 

List of upcoming events in 2022 and beyond[4] :

  1. Asia Tech x Singapore (ATxSG), 31 May - 3 June 2022
  2. Geo Connect Asia, 1 - 2 June 2022
  3. Ecosperity Week 2022, 7 – 9 June 2022
  4. Insuretech Connect Asia, 7 - 9 June 2022
  5. Singapore Model United Nation 2022, 7 - 10 June 2022
  6. Shangri-La Dialogue, 10 – 12 June 2022
  7. World Congress on Medical Physics and Biomedical Engineering (IUPESM), 12 – 17 June 2022
  8. World Health, Fitness & Wellness Festival, 13 – 15 June 2022
  9. Aviation Festival Asia 2022, 14 - 15 June 2022
  10. Speciality & Fine Food Asia (SFFA), 22 - 24 June 2022
  11. Prudential Life Insurance Company of Korea 2022 Strong Start, 24 – 27 June 2022
  12. Global Health Security Conference 2022, 28 June - 1 July 2022
  13. Asia Pacific LNG & Gas Summit, 5 – 7 July 2022
  14. Singapore International Jewellery Expo, 14 - 17 July 2022
  15. International Conference on Sound and Vibration 2022, 24 – 28 July 2022
  16. 10th International Congress of Asia Pacific Society of Infection Control (APSIC 2022), 28 – 31 July 2022
  17. World Cities Summit 2022, 31 July - 3 August 2022
  18. International Society of Peritoneal Dialysis Congress 2022, 11 – 14 August 2022
  19. Asia Pacific Intensive Care Symposium 2022, 19 – 23 August 2022
  20. AIJA 60th International Young Lawyers Congress, 22 - 27 August 2022
  21. Medical Fair Asia 2022, 31 August - 2 September 2022
  22. CAA International Cocoa Conference & Dinner 2022, 1 – 2 September 2022
  23. Food and Hotel Asia (FHA) Food & Beverage, 5 - 8 September 2022
  24. International Built Environment Week 2022, 5 – 9 September 2022
  25. Seafood Expo Asia 2022, 14 - 16 September 2022
  26. SuperReturn Asia, 19 - 22 September 2022
  27. International Solid Waste Association World Congress 2022, 21 – 23 September 2022
  28. MRO Asia-Pacific, 20 -22 September 2022
  29. Vitafoods Asia, 21 – 22 September 2022
  30. FIND – Design Fair Asia, 22 - 24 September 2022
  31. Jewellery & Gem WORLD Singapore, 27 – 30 September 2022
  32. Milken Institute Asia Summit 2022, 28 – 30 September 2022
  33. Web in Travel Singapore, 4 – 5 October 2022
  34. Asia CEO Summit, 5 - 7 October 2022
  35. International Dental Exhibition and Meeting (IDEM) 2022, 7 - 9 October 2022
  36. Tech Week Singapore, 12 - 13 October 2022
  37. Asia Pacific Herbalife Nutrition Future President's Team Retreat 2022, 14 – 16 October 2022
  38. IEEE International Symposium of Mixed and Augmented Reality, 17 – 21 October 2022
  39. Industrial Transformation ASIA-PACIFIC (ITAP), 18 - 20 October 2022
  40. Govware Conference & Exhibitions, 18 – 20 October 2022
  41. Hotel Investment Conference Asia Pacific and Alternative Ownership Conference Asia Pacific, 18 – 21 October 2022
  42. ITB Asia, 19 – 21 October 2022
  43. gamescom Asia, 20-23 October 2022
  44. Food and Hotel (FHA) Asia HoReCa, 25 - 28 October 2022
  45. Singapore International Energy Week (SIEW) 2022, 25 - 28 October 2022
  46. Singapore International Agri-Food Week (SIAW), 25 - 28 October 2022
  47. Future of Grid, 26 – 27 October 2022
  48. Asia Clean Energy Summit, 26 – 28 October 2022
  49. Glasstech Asia 2022, 26 - 28 October 2022
  50. World Stroke Congress 2022, 26 – 29 October 2022
  51. Asian Downstream Summit, 27 – 28 October 2022
  52. World Congress of the International Union of Food Science and Technology (IUFoST) 2022, 31 October – 3 November 2022
  53. Singapore Fintech Festival, 2 - 4 November 2022
  54. Singapore International Transport Congress & Exhibition, 2 – 4 November 2022
  55. 7th World One Health Congress 2022, 7 – 11 November 2022
  56. EduTech Asia, 8 – 11 November 2022
  57. Future Travel Experience APEX (FTE APEX) 2022, 9 – 10 November 2022
  58. OSEA 2022, 15 – 17 November 2022
  59. Cosmoprof + Cosmopack Asia, 16 - 18 November 2022
  60. Architecture & Building Services, 16 – 18 November 2022
  61. GreenTech Festival, 17 – 18 November 2022
  62. World Aquaculture Singapore, 29 November – 2 December 2022
  63. IEEE Symposium Series on Computational Intelligence, 4 – 7 December 2022
  64. 48th Annual Meeting of the International Society for Pediatric Neurosurgery (48th ISPN), 6 – 10 December 2022
  65. Evidence Based Perioperative Medicine Asia (EBPOM-Asia) 2022 & 22nd General Scientific Meeting of Singapore Society of Anaesthesiologists, 8 – 10 December 2022
  66. Winter Simulation Conference (WSC) & Modeling and Analysis of Semiconductor Manufacturing (MASM) 2022, 11 – 14 December 2022

 

Beyond 2022, events taking place in Singapore include:

  1. inter airport South East Asia (IASEA), 2023
  2. Sea Asia 2023
  3. International Trademark Association (INTA)'s 2023 Annual Meeting Live+
  4. Gastech Exhibition & Conference, 2023
  5. SILMO Singapore, 2023 - 2025
  6. FIND – Design Fair Asia, 2023 - 2024
  7. transport logistic and air cargo South East Asia 2023
  8. Asia CEO Summit @ Singapore, 2023 – 2024
  9. Worldchefs Congress and Expo, 2024
  10. Rotary International Convention, 2024
  11. 110th Lions Clubs International Convention, 2028

 

 

[1] Design Orchard was launched in 2019 to profile new and emerging local designers in the lifestyle and fashion sector, and features over 100 fashion, accessories and lifestyle local brands in a one-stop shop in the heart of Orchard Road.

[2] Event figures for 2021 and the first three months of this year refer to both international and local events.

[3] The Global Destination Sustainability Index (GDS-Index) is a leading sustainability benchmarking and improvement programme for destinations around the world. It is used to assess current social and environmental performance of a destination, and to drive improved performance.

[4] The list of events in 2022 and beyond is not exclusive and non-exhaustive. The list may be updated as the year progresses

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