New York City – More than 500 media and PR industry representatives attended TravMedia's sixth annual International Media Marketplace (IMM) North America, which took place at the Jacob K. Javits Center in New York City on Thursday, January 27, 2022.

With enhanced health and safety protocols, IMM North America connected more than 265 North American media with 235 Public Relations professionals representing more than 200 international travel brands. They met in the sunny, all-glass River Pavilion on the top floor of the Jacob K. Javits Center. Collectively, participants held more than 4,000 pre-scheduled, one-on-one appointments – plus 4.5 hours of open networking across multiple catered events.

The largest delegation and Premier Partner, Visit California, showcased 27 destinations, products, hotels, and experiences in the 'Visit California Pavilion.'

The day prior to IMM, the second annual TravMedia Summit convened 200 media and industry thought leaders to delve into present and future trends.

Insightful panelists for Perfect Pitch included Paul Brady, Articles Editor, Travel+Leisure; Elaine Glusac, New York Times Frugal Traveler; and Mike and Anne Howard, HoneyTrek.

They were followed by Keynote Speaker, Doug Lansky, who shared smart tourism concepts centered around responsible tourism and tips for destination marketers.

Annita Thomas moderated the Diversity, Equity, Accessibility & Inclusion panel with, Erin E. Brown, Disability Inclusion Consultant; Uwern Jong, Experientialist in Chief/Editor-in-Chief at OutThere Magazine; Martinique Lewis, Diversity in Travel Consultant and President of Black Travel Alliance.

The Slam with Travel Editors included Anne Banas, Editor at BBC Travel; Arnie Weissmann, Editor at Travel Weekly; and Starlight Williams, Associate Editor at National Geographic Travel. They shared insights on their respective outlets and key issues of our industry.

The DMO Panel was moderated by Amir Eylon, President & CEO, Longwoods International. He brought together Emily Lauer, Vice President, PR and Communications; Tori Emerson Barnes, Executive Vice President, Public Affairs and Policy, U.S. Travel Association; and Tom Kiely, President & CEO, West Hollywood Travel + Tourism Board. They discussed Covid Recovery and Reopening to the World: Customer trends shaping the future of travel.

Corendon Hotels and Corendon Mangrove Beach Resort created a relaxing environment in their resort themed Media Lounge and supplied travel toiletry kits to the media.

Visit Costa Rica kept delegates caffeinated, and gave them a place to connect and recharge with a Costa Rican coffee cart activation at both events. 

Visit California also hosted the official cocktail reception for media and VIPs, which showcased wine and cheese from California. Angie Pappas, Director of Public Relations, Visit California thanked their 27 partners and TravMedia for bringing everyone together.

“Marking our tenth anniversary of International Media Marketplace events globally, the success of our sixth annual IMM North America 2022 event would not have been possible without the dedicated and resilient media and industry in attendance. Everyone in attendance is a testament to the camaraderie of our industry. While the pandemic is certainly not behind us, we are encouraged by clear signs of recovery,” reflected Nick Wayland, TravMedia's CEO & Founder.

Media in attendance included top national travel editors, writers, broadcasters, and editorially-minded influencers from the following outlets: AFAR; AARP, AAA World, BBC Travel; Business Traveller; Buzzfeed; Canadian Traveller; CBS Interactive; CBS National Travel; CBS News; Chicago Tribune group of newspapers; CNN Travel; CNN; Conde Nast Traveler; Cruise & Travel Report; Cruise Critic; Cruise Industry News; Culture Magazine; D'Elia Travel Productions; Dallas Morning News;  Departures; Divergent Travelers; Drink Tea & Travel; Eater; Elite Traveler; Entrepreneur; Everett Potter's Travel Report; EverythingEverywhere.com; Explore; FamiliesGo!; Family Travel Forum Inc.; Family Vacation Critic; Fodor's; Food & Wine; Food Wine Travel; Food52; Forbes Life; Forbes; FOX; Frommer Media LLC; GoNomad.com; Hemispheres; Hotel Addict; Huffington Post; InStyle.com; Lonely Planet; Luxury Magazine; Men's Health; National Geographic Traveler; National Geographic; NationalGeographic.com; The New York Times; OhThePeopleYouMeet; Outside Magazine; Passport Magazine; Passort Mommy; PBS; Peloton Magazine; People; Post Media Group; POPSUGAR; Porthole Cruise Magazine; Ravi Round The World;Robb Report;  RobbReport.com; Seattle Times; Skift New Luxury; SpudHilton.com; The Points Guy; TheDailyMeal.com; The Globe and Mail; Thrillist; Town & Country; Travel + Leisure; Travel Channel; Travel Market Report; Travel Weekly; TravelPulse; Tribune Newspapers; TripSavvy.com; USA TODAY 10Best; USA TODAY Travel Tips; USA TODAY; VacayNetwork.com; The Washington Post; Where; Word of Mouth; and Zoomer Magazine.

The new Courtyard Marriott Midtown Manhattan West, conveniently located to the Jacob K. Javits Center, hosted media and exhibitors, attending IMM North America 2022.

IMM USA 2020 Exhibitors A-Z: Adventures on the Gorge, Alluring Africa, Anguilla Tourist Board, Atlanta Convention & Visitors Bureau, Atout France, Austrian Tourist Office, Bavaria Tourism, Beverly Hills CVB, Bonjour Quebec, Cayuga County Office of Tourism, Celestyal Cruises | Mardiks PR, Charlotte Regional Visitors Authority, Chickasaw Country, Choose Chicago, Coastal Mississippi, Cody Yellowstone, Corendon Mangrove Beach Resort | Corendon Hotels & Resorts, Corendon Mangrove Beach Resort | Hemsworth Communications, Costa Rica | NJFPR, Curaçao Tourist Board | Diamond Public Relations, CzechTourism USA & Canada, Destination Augusta | Pineapple Public Relations, Destination Bryan, Destination Madison, Destination Toronto, destination:Tiburon, Detroit Metro Convention & Visitors Bureau, Diriyah Gate Development Authority, Discover Torrance, Eurail | NJFPR, Evans Hotels, Experience Kissimmee, Experience Kissimmee / We make Vacations, Experience Scottsdale, Experience Scottsdale | The Brandman Agency, Explore Asheville, Fairmont Hotels and Resorts, Fairmont Mayakoba, Flathead Lake Lodge, Floriade Expo 2022, Florida Keys & Key West | NewmanPR, GNTO (German National Tourist Office), Guadalajara Tourism | PHG Consulting, Guinness Open Gate Brewery | Collins & Co, Hacienda del Mar Los Cabos Resort Villas & Golf | Grupo Olarena, Hacienda del Mar Los Cabos Resort, Villas & Golf, Highgate - Boston Region, Holland America Line, Hotel La Compañía, Casco Antiguo, Hoteles Xcaret | Zapwater Communications, Indigenous Tourism Association of BC, Indigenous Tourism Association of Canada, Inside Out Tours, IPW / U.S. Travel Association, Japan National Tourism Organization, Jekyll Island Club Resorts | Paradise Advertising & Marketing, Inc., Johnston County Visitors Bureau, KSL Resorts, Lafayette Travel, Lake County, Florida | Madden Media, Las Vegas Convention and Visitors Authority, Las Vegas Convention and Visitors Authority | R&R Partners, LEGOLAND Florida Resort, Level Hotels & Furnished Suites, Livingston County Tourism, Long Beach Convention & Visitors Bureau, Louisiana Office of Tourism Love Catalina Island Tourism Authority, Luxury Lodges of Australia, Mahekal Beach Resort, Maine Windjammer Association | Knotical PR & Makers of the USA Podcast, Maine Windjammer Association | Schooner J. & E. Riggin, Marival Resorts, Marriott International, Martin County Office of Tourism & Marketing, Memphis Tourism, New Mexico Tourism Department, New Mexico Tourism Department | Giant Noise, New York State Tourism, New York State Tourism | Finn Partners, North Lake Tahoe, Nouvelle-Aquitaine Regional Tourism Board ,NYC & Company, Oklahoma City, OPUS Vancouver, Outer Banks Visitors Bureau, Preferred Hotel Group, PROMTUR Panama, PROMTUR Panama | FINN Partners, Providence Warwick Convention & Visitors Bureau, Qatar Tourism, Road.Travel, Royal Commission for AlUla | Wagstaff Media & Marketing, Royal Resorts, Royal Resorts | Zapwater Communications, San Francisco Travel Association, San Mateo County/Silicon Valley CVB, Sandals Resorts International | The Decker/Royal Agency, SATW, Seabourn, South African Tourism, South African Tourism USA, SouthWest Germany | VKLarsonCommunications, Sri Lanka Tourism Promotion Bureau (SLTPB)), St. Augustine, Ponte Vedra & The Beaches Visitors & Convention Bureau, St. Ermin's Hotel | WixHill Ltd, St. Maarten Tourism Bureau | Diamond PR, St. Martin Tourist Office | THE PORTFOLIO MARKETING GROUP, State of Washington Tourism | GreenRubino, Swiss Travel System, Switzerland Tourism, Tempe Tourism, Tennessee Department of Tourist Development, The Children's Museum, Tokyo Convention & Visitors Bureau, Tourism Board of La Paz, BCS, Mexico, Tourism Corporation Bonaire | Diamond Public Relations, Tourism Ireland, Tourism Santa Fe, Tourisme Montréal, TourRadar, Travel + Leisure C.o (Wyndham Destinations + Travel + Leisure Group), Travel Paso Robles, CA, Travel Santa Ana, Travel Texas, Travel Texas | MMGY NJF, TravMedia | TravTrade, Tualatin Valley, Oregon, Tweedsmuir Park Lodge | Bella Coola Heli Sports, Uncruise Adventures, Virginia Tourism Authority dba Virginia Tourism Corporation, Visit Aiken, SC, Visit Baja California Sur, Visit Baltimore, Visit Berkeley, Visit Big Sky, Visit Buffalo Niagara | Madden Media, Visit California, VISIT CALIFORNIA | MMGY NJF, Visit Central Florida, Visit Clarksdale, Visit Clearwater, Florida, Visit Costa Rica, VISIT DENVER, Visit Durango, Visit Fairfield, California, VISIT FLORIDA, Visit Florida | Development Counsellors International, Visit Franklin, TN, Visit Frisco, Visit Gallup, NM, Visit Greater Palm Springs, Visit Jacksonville, Visit Lake Charles, Visit Mesa, Visit Mesa Arizona, VISIT Milwaukee, Visit Montana, Visit Myrtle Beach, Visit Orlando, Visit Oxford, MS, Visit Panama City Beach, Visit Panama City Beach | Lou Hammond Group Charleston, Visit Pensacola, Inc, Visit Portugal, Visit Raleigh, Visit Rochester, Visit Rwanda | Myriad Marketing, Visit San Antonio, Visit Seattle, Visit SLO CAL, Visit Tri-Valley, Visit Tuolumne County, Visit Ventura, Visit Victoria | Myriad Marketing, Visit Visalia, Visit Yosemite | Madera County, visitBerlin | Kirsten M Schmidt Communications. Inc., VisitBritain, VisitDenmark, VisitNorfolk, VisitScotland, VisitScotland | LDPR, West Hollywood Travel + Tourism Board, Western Montana's Glacier Country Tourism, Windstar Cruises

TravMedia's IMM is the leading travel industry event for travel brands and DMOs to connect with the media. Upcoming 2022 International Media Marketplace events include IMM Australia in Sydney on February 17 and 18; IMM Germany in Berlin March 8; IMM UK in London on March 14 and 15; the fourth annual IMM France in Paris on March 16; and the sixth annual IMM Asia in October 2022.

TravMedia provides travel news feeds in Australia, Asia, Brazil, Canada, China, Europe (Germany/Switzerland/Austria), U.K., USA, Middle East, New Zealand, and South Africa. TravMedia also provides the online pressroom for Tourism Australia, The Australian Society of Travel Writers, the U. S. Travel Association's IPW trade show and the Society of American Travel Writers' annual convention.

Registration for IMM USA 2023 will open August 1, 2022.

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For more information and to register for IMM 2022/23 events visit www.travmedia.com/imm or email immusa@travmedia.com. To arrange an interview or additional information about IMM USA 2020, please contact Lauren Michôd, at Lauren.Michod@travmedia.com.