YOUPHORIA, the wellness weekender like no other, will debut its first festival at the iconic Knebworth Park, Hertfordshire, from Friday 24th to Sunday 26th September 2021.

Just 40 minutes away from London's Kings Cross station, this is wellness but not as you know it. YOUPHORIA is on a mission to shake off the serious and inspire people to discover what brings them joy and helps them feel good – whether that's flying through the sky doing aerial yoga, whizzing around at the roller-disco, kicking back with a relaxing gong bath or bouncing along to some uplifting DJ mixes.

YOUPHORIA strays far beyond the realms of a purist's definition of 'wellbeing'. Kicking off with an unforgettable line up of acts and experiences, guests will be able to enjoy DJ sets from DJ Yoda and Rob Da Bank, early morning raves from Morning Gloryville, 80s-style aerobics with outfits to match from We Are Synthetics, body positive life drawing with Body Love Sketch Club, meditation with Levitate Studio and colourful sequin and facepaint adorned yoga flows from Nine Lives and More Kolors Yoga. 

The brainchild of immersive events company, Sneaky Experience and the programmers for Wilderness Festival, YOUPHORIA aims to lift festival-goers spirits after a challenging year by bringing together the most unique and exciting wellness-inspired experiences across four areas: 

-    Fun Fit: staying active doesn't need to be boring. Within Fun Fit experiences, fun seekers can enjoy a Mass Nidra Yoga Meditation weaved into a DJ set from Rob Da Bank, 80s aerobics with We Are Synthetics and Morning Gloryville raves to start their day, hula-hooping with all-star hoopers The Majorettes and group vogueing with House of Voga

-    Fill Up & Wind Down: designed to help escape the must-dos and should-dos, YOUPHORIA will offer a dreamy mix of meditation, sound baths, yoga and pilates across taster sessions and longer in-depth workshops with respected experts Adam Husler, Tara Lee, More Kolors Yoga, Nine Lives and Tallulah Rendall

-    Wise Up: intended to help people cut themselves some slack and slow down, the festival will offer a collection of inspiring speakers including Naked Professor Ben Bidwell, Lauren Silver, Rosy Pendlebury, Happy Not Perfect author and podcast host Poppy Jamie and Nat Rich, famed for her real, rare and raw conversations about her lived experience with addiction

-    Family Fun: specially curated for adults and their Mini-Mes, guests can enjoy circus skills lessons, yoga minis and craft classes to help inspire children and grown-ups alike to get active, be a bit silly and have fun together 

YOUPHORIA Founder, Julia Benfield explains, 'Never has there been a better time to get together for a good dose of fun and silliness. We've created YOUPHORIA to help people shake off the serious after the very heavy year we have had - it's time to wave away the worries and fill up on the feel good! It's a chance to escape the must-dos and should-dos and enjoy an unforgettable weekend. There's no need to wear expensive leggings, have perfectly toned abs or an elite daily meditation practice – we don't! Instead, you'll find us bouncing, dancing, wobbling and laughing our way through the weekend.'

YOUPHORIA Festival Producer, Imogen Oppe, who also leads the wellness programming for Wilderness adds; “I've had so much fun curating this eclectic wellness lineup. I pulled in the most colourful and fun acts, and some of the quirkiest experiences out there with the aim of inspiring people to try something new, laugh, dance and feel totally carefree for a weekend.”

STAY FOR THE WEEKEND

As well as evening and day time tickets, guests can make a full weekend of it and book a limited boutique glamping spot in the Glamping Village or at the on-site Novotel Hotel. Staying for the weekend will give festival-goers the chance to completely switch off from the pressures of daily life and be wrapped up in the YOUPHORIA bubble, amidst Knebworth House and Park's stunning 250 acres of rolling Hertfordshire countryside.

Guests can also enjoy a visit to YOUPHORIA's Street Food Market to tuck into bowls of freshly prepared dishes or swing by the Bar to treat themselves to mocktails, cocktails, craft beer and prosecco. 

An extra special teepee will also be available to hire as a group for those who may have missed out on celebrations during the last year with a private DJ, bar, Street Food Feast and YOUPHORIA goodies. 

YOUPHORIA BOOKING INFORMATION:

What: YOUPHORIA, the wellness weekender

When: Friday 24th – Sunday 26th, September 2021

Where: Knebworth Park, Hertfordshire (near Stevenage)

How to book: Visit www.youphoria-festival.co.uk

Where to stay: Guests can either select a day/evening pass or stay in the Glamping Village or at the on-site Novotel, for more information visit the 'Stay' section of the Youphoria website

How to get there: Knebworth Park is a 40-minute train journey from London King's Cross to Stevenage station, or guests can drive and park up by taking Junction 7 off the A1 motorway

**Early Bird** Prices: Adult day passes start from £48.75, child day passes start from £18.75, adult weekend passes start from £108.75 and child weekend passes start from £42.50

ENDS/

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Notes to Editors:

ABOUT YOUPHORIA:

YOUPHORIA is the new wellness weekender designed to help you fill up on the feel good. Unveiling its first festival at Knebworth Park between 24th – 26th September 2021, YOUPHORIA has curated an exciting pick n' mix of the most unique and exciting experiences in wellness. Expect high energy morning raves, uplifting DJ mixes and roller-skating, with a dreamy mix of yoga flows, meditation and sound baths along with inspiring talks to help you wise up and fun for all the family. Guests can opt to stay for the weekend or swing by for the day. For more information, please visit www.youphoria-festival.co.uk 

YOUPHORIA is part of the Sneaky Experience group, which prides itself on delivering unforgettable events that bring a moment of magic and plenty of fun for audiences. It curates events that have imaginative planning, outstanding live acts, interactive activities, excellent eateries and bars to cater for all.

For more information please visit 'Our Story' page on the Youphoria website. 

ABOUT KNEBWORTH HOUSE, PARK & GARDENS:

Set in 250 acres of rolling Hertfordshire countryside, Knebworth House is one of England's most colourful stately homes. It is remarkable for having been in the Lytton family for more than 500 years. Its romantic gothic exterior complete with turrets, domes and gargoyles conceals a much older Tudor red brick house. 

The  home of British rock music. Over 100 major artists have played Knebworth festivals since their inception in 1974, including The Rolling Stones, Pink Floyd, Led Zeppelin, Queen, Oasis, and the Red Hot Chili Peppers. In 2003 the Robbie Williams concert  had an audience of over 375,000 people over the weekend, which is still the largest British outdoor concert audience of all time. 

Knebworth achieved fame in Victorian times as the home of the novelist, playwright and politician Edward Bulwer Lytton author of the words "The pen is mightier than the sword". Other notable family members included Constance Lytton, the Suffragette and her father, Robert Lytton, the Viceroy of India who proclaimed Queen Victoria Empress of India at the Great Delhi Durbar of 1877. The House has been visited by famous figures such as Queen Elizabeth 1, Charles Dickens, Winston Churchill and many more.

There have been gardens at Knebworth House since at least the 17th Century, but the present layout dates largely from the Edwardian era. The architect Sir Edwin Lutyens, who married into the Lytton family, simplified the ornate beds and statuary of the Victorian garden with lawns and avenues of pollarded lime trees.

Popular features of the 28 acres now include a maze, the organically run walled kitchen garden, the Gertrude Jekyll Herb Garden and the Dinosaur Trail, where 72 life-sized dinosaurs can be found grazing amongst the rhododendrons and the redwoods. Exploring the woodland paths, children can learn about the T-Rex, the Woolly Mammoth and other fascinating pre-historic creatures.

The Garden Terrace Tea Room serves light lunches and afternoon teas. The home-made cakes are popular with visitors. Knebworth Barns are available to hire for corporate and social functions.