Grenada's latest campaign 'Grenada Rocks', puts the storytelling of the tri-island destination's authenticity and wonders in the hands of the experts, the beloved Grenadian people. The campaign introduces a cast of Grenadians on-island and in the global Diaspora who speak of how Grenada, Carriacou and Petite Martinique 'rock' as a multifaceted nation with diverse experiences.

The campaign features recording artist Jevaughn John aka "V'ghn" and international fashion designer of Grenadian descent, Fe Noel, who designs have been worn by Michelle Obama and Beyonce. As part of the campaign launch, fans of Grenada can now enjoy a colourful presentation of Grenada's national dish, Oildown, and its deep cultural significance.

Chairman of the Grenada Tourism Authority (GTA) Barry Collymore views the campaign launch as an important opportunity for Grenada's tourism. “Grenada has managed the COVID-19 pandemic very well and as more of the world reopens to travel it is going to be critical to tell the story of our people moving forward, to build demand for our safe destination,” he said.

Speaking on the focus of the storytelling campaign, Minister for Tourism, Civil Aviation, Climate Resilience and the Environment, Hon. Dr. Clarice Modeste-Curwen said: “The genuine warmth of our people is talked and written about all over the world. Our fashion designers, entertainers, musicians, farmers and tour guides all have a powerful story to tell about how Grenada has shaped their lives. These are the stories, experiences and connections that today's traveller is seeking.”

'Grenada Rocks' has come to fruition because of the contributions, hard work and love of the Grenadian people, and the GTA looks forward to it being a global success. The GTA will release its series of videos in the coming weeks and encourages everyone to share the campaign videos, as well as their personal 'Grenada stories' using the hashtag #GrenadaRocks

About Grenada

Grenada, Carriacou, and Petite Martinique: three islands, one unique destination. Located in the southernmost region of the Caribbean, the World Travel & Tourism Council “Safe Travels” approved destination is committed to protecting the health and safety of both travelers and residents on its shores. Best known as the “Spice Island of the Caribbean,” Grenada's careful approach to tourism sustainability, amplified by the “Pure Safe Travel” initiative, encourages visitors to plan and book their next stay at one of the destination's luxury beach-front resorts or barefoot-chic boutique hotels and villas. With 50 world-class white sand beaches, more than 15 breathtaking waterfalls, countless hiking trails, more than 60 unforgettable dive sites including the largest shipwreck in the Caribbean, 'Bianca C' and the world's first Underwater Sculpture Park as well as offering unmatched charm, warm and friendly hospitality, each visitor can seamlessly tailor a beyond-the-ordinary Pure Grenada experience, For more information on travel requirements and Pure Safe Travel approved accommodations and vendors, visit www.puregrenada.com