13 Mar 2020
Tourism NT and G Adventures win big at Mumbrella's Travel Marketing Awards

Mumbrella

Tourism NT took home three gongs at Mumbrella's Travel Marketing Awards on Thursday, including Best Use of Native or Content Marketing, Award for Bravery and Breakthrough Destination of the Year.

The South Australian Tourism Commission managed to take home two awards including Disrupter of the Year and Best Use of Data.

Meanwhile CHE Proximity won Best Influencer Campaign and Social Idea of the Year for its campaign The Earnbassadors.

Winning Travel PR Agency of the Year was GTI, while Town Square was awarded Travel Advertising Agency of the Year.

Other winners on the night included G Adventures which was awarded Travel Brand of the Year, Visit Victoria, Travel Associates and Tourism New Zealand.

The full list of winners:

1. Best Media Strategy
Winner: Australia Inc. From Country to Company – UM with Reprise Digital, M&C Saatchi, Digitas for Tourism Australia – Working Holiday Maker

Australia-Inc-From-Country-to-Company-UM-wins-Best-Media-Strategy-at-2020-Mumbrella-Travel-Marketing-Awards-with-presenter-Stephanie-Scott.jpg

2. Best Use of Native or Content Marketing
HC: Good Morning World – Special Group (Australia and New Zealand) with The Sweet Shop, Nimble, Mindshare for Tourism New Zealand

Winner: Top End Wedding – Mr. Condor and Tourism NT for Tourism NT
Top-End-Wedding-Mr-Condor-and-Tourism-NT-win-Best-Use-of-Native-or-Content-Marketing-at-2020-Mumbrella-Travel-Marketing-Awards-with-presenter-Julie-Dormand.jpg

3. Best Influencer Campaign
Winner: The Earnbassadors – CHE Proximity with FINCH for Velocity Frequent Flyer

The-Earnbassadors-CHE-Proximity-with-FINCH-for-Velocity-Frequent-Flyer-win-Best-Influencer-Campaign-at-2020-Mumbrella-Travel-Marketing-Awards-with-preseneter-Sarah-Louise-Robinson.jpg

4. Best Brand Partnership
HC: It's Okay to Feel Blue – Movember x Contiki

Winner: Vroom Service – QT Hotels & Resorts and MINI Australia

Vroom-Service-QT-Hotels-and-Resorts-and-Mini-Australia-win-Best-Brand-Partnership-at-2020-Mumbrella-Travel-Marketing-Awards.jpg

5. Best Use of Face-to-Face/ Experiential Marketing
HC: The Travel Champions Game Show – 3rdspace and the Globus family of brands

Winner: scUber – Publicis Worldwide Australia with Herd MSL, Tourism and Events Queensland for Tourism and Events Queensland

Scuber-wins-Best-Use-of-Face-to-Face-Experiential-Marketing-at-2020-Mumbrella-Travel-Marketing-Awards-with-presenter-Martin-Lane.jpg

6. Best Use of Data
Winner: South Australian Tourism Commission with Wavemaker Adelaide

South-Australian-Tourism-Commission-with-Wakemaker-Adelaide-win-Best-Use-of-Data-at-2020-Mumbrella-Travel-Marketing-Awards.jpg

7. Award for Innovation
Winner: The Ripple Score – G Adventures

G-Adventures-wins-Award-for-Innovation-at-2020-Mumbrella-Travel-Marketing-Awards.jpg

8. Publication of the Year
HC: Jetstar Magazine – Medium Rare Content Agency for Jetstar

Winner: Traveller – Nine
Nines-Traveller-wins-Publication-of-the-Year-at-2020-Mumbrella-Travel-Marketing-Awards-with-presenter-Richard-Curtis.jpg

 

9. Award for Promoting Sustainability
Winner: Intrepid Travel

Intrepid-Travel-wins-Award-for-Promoting-Sustainability-at-2020-Mumbrella-Travel-Marketing-Awards.jpg

10. Ad Campaign of the Year
HC: 
Good Morning World – Special Group (Australia and New Zealand) with The Sweet Shop, Nimble, Mindshare for Tourism New Zealand

Winner: Made of Ballarat – Town Square for Visit Ballarat

Made-of-Ballarat-Town-Square-for-Visit-Ballarat-wins-Ad-Campaign-of-the-Year-at-2020-Mumbrella-Travel-Marketing-Awards-with-presenter-Zoe-Wilkinson.jpg

11. PR Idea of the Year
Winner: Wine Down Pop Up – Visit Victoria with Future Cities for Visit Victoria

Wine-Down-Pop-Up-Visit-Victoria-with-Future-Cities-wins-PR-Idea-of-the-Year-at-2020-Mumbrella-Travel-Marketing-Awards-with-presenter-Danika-Porter.jpg

12. Social Idea of the Year
Winner: The Earnbassadors – CHE Proximity with FINCH for Velocity Frequent Flyer

The-Earnbassadors-CHE-Proximity-with-FINCH-for-Velocity-Frequent-Flyer-wins-Social-Idea-of-the-Year-at-2020-Mumbrella-Travel-Marketing-Awards-with-presenter-Lauren-Quaintance.jpg

13. Award for Bravery
Winner: Top End Wedding – Mr. Condor and Tourism NT for Tourism NT

Top-End-Wedding-Mr-Condor-and-Tourism-NT-win-Award-for-Bravery-at-2020-Mumbrella-Travel-Marketing-Awards.jpg

14. Disruptor of the Year
Winner: South Australian Tourism Commission, TBWAAdelaide for South Australian Tourism Commission

South-Australian-Tourism-Commission-TBWA-Adelaide-win-Disruptor-of-the-Year-at-2020-Mumbrella-Travel-Marketing-Awards-with-presenter-Vivienne-Kelly.jpg

15. Breakthrough Destination of the Year
Winner: Top End Wedding – Mr. Condor and Tourism NT for Tourism NT

Top-End-Wedding-Mr-Condor-and-Tourism-NT-win-Breakthrough-Destination-of-the-Year-at-2020-Mumbrella-Travel-Marketing-Awards.jpg

16. Travel PR Agency of the Year
HC: Klick X

Winner: GTI

GTI-wins-Travel-PR-Agency-of-the-Year-at-2020-Mumbrella-Travel-Marketing-Awards.jpg

17. Travel Advertising Agency of the Year
Winner: Town Square

Town-Square-wins-Travel-Advertising-Agency-of-the-Year-at-2020-Mumbrella-Travel-Marketing-Awards.jpg

18. Travel Marketing Team of the Year
Winner: Travel Associates

Travel-Associates-wins-Travel-Marketing-Team-of-the-Year-at-2020-Mumbrella-Travel-Marketing-Awards-with-presenter-Abigail-Dawson.jpg

19. Travel Brand of the Year
Winner: G Adventures

G-Adventures-wins-Travel-Brand-of-the-Year-at-2020-Mumbrella-Travel-Marketing-Awards.jpg

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