Contiki and Hirestreet unveil new collection for winter sun seekers

Group travel expert for 18-35 year olds, Contiki, has partnered with the UK's leading online fashion rental platform, Hirestreet, to curate a new clothing collection in an effort to encourage travellers to rent their holiday wardrobe instead of buying new.

Building on research for the travel brand's Clothes Swap campaign, which last year shed light that two thirds of new holiday clothing purchases by young Brits are never worn again*, the collaboration is in response to increased demand for more sustainable clothing options.  

Holiday clothing rentals are on the rise – Hirestreet has grown over 800% in the past year, with holidays consistently appearing as one of the top searched occasion categories. Their research found that on average customers take three holiday rentals away with them - making a saving of approximately £250 compared to buying the items outright.**

The new 'Winter Sun' collection includes a range of women's dresses, co-ords and jumpsuits, specially selected to suit trips to warm weather destinations from Africa and the Middle East, to Asia, Australia and Latin America. Premium quality pieces are available to rent at an accessible price point, from just £12.

The rental process is simple:

• Browse the collection (filter by size, style or occasion to find your perfect match)
• Select your delivery date and rental period from 4 to 16 days (an extended rental period can be requested)
• Receive your item/s and pack in your suitcase
• Return your item/s by popping in the pre-paid returns bag and dropping it off at your local Post Office

Donna Jeavons, Director of Sales and Marketing at Contiki UK said: “We know that millennials are conscious about looking good on holiday, but the fashion industry is one of the world's biggest polluters fuelling the purchase of throwaway outfits. In line with our commitment to sustainability, we're thrilled to partner with Hirestreet and offer travellers a solution to not only impress their new friends with fashionable outfits, but save money and protect the planet at the same time.”

Isabella West, CEO & Founder of Hirestreet added: “Our customers love to travel and love to look great while on holiday. As we become more mindful of our environmental impact we've naturally seen a big rise in demand for holiday rentals, whereby customers can get great new holiday outfits without compromising on style or harming the environment. Every piece we offer has a story to tell and the money you save means more to spend making memories when you're away. We hope our collaboration with Contiki raises awareness that there's an alternative to disposable fashion.”

 To view the collection visit www.hirestreetuk.com/collections/winter-sun.

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*Based on Contiki survey of 1,000 UK based 18-35 year olds

**Based on Hirestreet UK site analysis

ABOUT CONTIKI

Contiki are the world leaders in travel experiences for 18-35's. We're about discovery, once-in-a-lifetime moments, human connections, and making every second of being young count. We run over 300 trips in 50 plus countries, each and every one designed to get to the beating heart of a destination, understanding the local way of life and unearthing No Regrets experiences. A member of the family-owned The Travel Corporation (TTC), we are renowned and trusted for our outstanding quality, service, value, reliability and financial stability. Want to know more? Visit www.contiki.com

ABOUT THE TRAVEL CORPORATION

The Travel Corporation (TTC) is a highly successful international travel group. Our philosophy is simple – to create enriching experiences for our travelers by combining an unbeatable mix of exceptional service and quality at great value, driven by a passionate global team who are driven to deliver memorable experiences. No matter what your taste, whether you are a family or a couple, a group or traveling solo – TTC offers something for everyone. Our multi-award-winning portfolio ranges from luxury hotels and boutique river cruises, to independent holiday package companies and a variety of guided travel experiences. Visit www.TTC.com

MEDIA CONTACTS

Caroline Calvert | PR Director | 020 7201 3505 | caroline.calvert@ttc.com  

Rachel Sewell | PR Manager | 020 7468 4382 | rachel.sewell@ttc.com

Annalise Bertram | PR Manager | 020 7958 7737 | annalise.bertram@ttc.com