The Balearic Island government has launched a campaign which aims to highlight the importance of saving water in the archipelago of Mallorca, Menorca, Ibiza and Formentera and encourage visitors and residents to think twice about their water consumption.

Despite a wealth of natural resources attracting thousands of tourists every year, the consumption of water in the Balearic Islands is not sustainable on a long-term basis. The campaign comes at a particularly pertinent time with the islands' water reserves have dropped two points in May 2019 compared to the previous month, currently standing at a 58% average; a concerning figure given the lack of estimated rainfall in June.

The campaign states “these islands have many things, but little water”, and includes an informative video in Spanish, Catalan, English and German, and a stunt featuring a transparent suitcase, half-filled with water at the baggage carrousels in Palma de Mallorca airport. The transparent suitcase showcases key messages about the islands' water shortage and illustrates top tips for saving water.

A website has also been created featuring the water saving tips and highlighting how much water can be saved by making simple choices, as well as other advice including:

• Opting for a shower over a bath which can save 200 litres per day
  Placing a two-litre bottle in the toilet cistern can save two litres per flush
• Turning the tap off whilst you shave or brush your teeth can save 12 litres per minute
• A dripping tap can waste 30 litres per day
• Sprinklers and other water saving irrigation can help with water efficiency
• Ensure the dishwasher is full before using

Forming part of a wider sustainable tourism strategy aimed at creating a more long-term and sustainable tourism strategy, the water-saving campaign is just one of multiple initiatives in the Balearic Islands; many of which are funded by the sustainable tourism tax.

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For more information on this campaign or to view the video, please visit water.caib.es / https://youtu.be/_t1o5ypFs60

For more information on the Balearic Islands as a visitor destination, please visit https://www.illesbalears.travel/en/baleares/

For more information, on the sustainable tourism tax, please visit http://www.illessostenibles.travel/en/home-en

Editorial enquires:

The Balearic Islands are represented in the UK by LOTUS; for editorial enquiries, please contact BalearicIslands@wearelotus.co.uk, or call 0207 953 7470