
Tags: Sands Resorts Macao, chef

(Macao, Feb. 28, 2019) – Sands Resorts Macao has launched a brand campaign entitled “Sands Golden Chefs” to promote the range and quality of dining available across its restaurants. The micro-movie, which parodies classic kung fu movies such as “18 Bronzemen” and “God of Cookery”, is a light-hearted take showcasing The Venetian Macao, The Parisian Macao, Sands Cotai Central and Sands Macao as must-visit culinary destinations.
Produced by leading creative agency Saatchi & Saatchi Shanghai, “Sands Golden Chefs” shows 12 renowned Sands Resorts Macao chefs journey to 'The Golden Chef Academy', where they endure hard training and endurance tests before attaining 'Golden Chef' status. During this process each chef develops a special ability related to their signature dish, whether a mastery of fire, strength or finesse. Artfully drawing comparisons between the highly-honed skills required for both martial and culinary arts, the micro-movie utilises impressive cinematic effects to show how Sands Resorts Macao chefs combine multiple disciplines and flair to achieve their awesome power over food.
The brand campaign aims to maximise awareness of Sands Resorts Macao's world-class restaurants and dining offers through humorously highlighting that only the most dedicated chefs make the grade at the leading integrated resorts. Twelve short versions focusing on each individual chef are also to be released.
Participating restaurants and chefs
The Venetian Macao
North – Ken Xu, Senior Chef
Portofino – Marco Pacetta, Senior Chef
The Golden Peacock – Justin Paul, Senior Chef
The Parisian Macao
La Chine – Chung Kuy Fai, Executive Chinese Chef
Brasserie – Daniel Brolese, Executive French Chef
Lotus Palace – Hew Choong Yew, Executive Sous Chef
Le Buffet – Gully Guillaume, Chef
Sands Cotai Central
Dynasty 8 – Yap Poh Weng, Executive Chinese Chef
Chiado – Dario Santos, Head Chef
Sands Macao
Copa Steakhouse – Brad Coleman, Chef
Golden Court – Calvin Lee, Senior Chef
Four Seasons Hotel Macao
Zi Yat Heen – Cheung Chi Choi, Executive Chinese Chef
With more than 150 restaurants all under one roof, Sands Resorts Macao offers a unique dining mecca featuring outstanding cuisine from around the world – from Michelin starred creations to vibrant, authentic street food and everything in between. As a UNESCO listed Historic Centre, Macao was designated a UNESCO Creative City of Gastronomy in 2017. Sands Resorts Macao has recently opened several new restaurants to join its existing portfolio of diversified dining options to further strengthen this status.
To view the micro-movie in full, please visit
https://en.sandsresortsmacao.com/restaurants/golden-chef.html
Photo caption: Sands Resorts Macao has launched a brand campaign entitled “Sands Golden Chefs” to promote the range and quality of dining available across its restaurants.
For high resolution photos, please via web browser:
https://we.tl/t-o6XSkzqzrn (Link valid until Mar.7, 2019)
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Sands Dining
Bringing the world to your plate — one dish at a time, Sands Dining highlights the diversity, quality, ingredients, chefs, creativity and ambience at Sands Resorts Macao's more than 150 restaurants. Offering a world of diverse cuisine prepared by some of the most innovative and skilled chefs, Sands Resorts Macao presents unique dining experiences at each of its distinctive restaurants and outlets. From authentic Chinese delicacies to Macanese favourites and global cuisine from France, Italy, Japan, India, Southeast Asia and more, there's something special for every palate.
For more information, please visit https://en.sandsresortsmacao.com/restaurants.html.
About Sands Resorts Macao – Sands China's Integrated Resort City
Sands China Ltd. is the leading developer, owner and operator of integrated resorts in Macao. The fittingly named Sands Resorts Macao, situated on reclaimed land between the islands of Coloane and Taipa, is the one destination that provides a stunning array of experiences at the heart of Cotai. Sands Resorts Macao has transformed a day-trip market into an integrated resort city and international hub for business and leisure travellers.
Pulsating with life, both night and day, Sands Resorts Macao features an expansive offering of affordable luxury available nowhere else in Macao. With the opening of The Parisian Macao, it now boasts approximately 13,000 hotel rooms and suites, international superstar live entertainment, duty free shopping with more than 850 retailers offering a huge array of name brands, meeting and exhibition space for Asia's leading conferences and exhibitions, transportation offerings and well over 150 dining options, including Michelin-starred restaurants, bars and lounges. Sands Resorts Macao is a must-go destination providing every guest with an unforgettable experience and unparalleled excitement.
Comprised of The Venetian® Macao; The Plaza™ Macao, featuring the Four Seasons Hotel Macao; and Sands® Cotai Central, including the world's largest Conrad, Sheraton, and St. Regis hotels as well as the Holiday Inn, Sands Resorts Macao is where Asia's ultimate destination is within reach. And now the crowning achievement of Sheldon G. Adelson's vision of the Cotai Strip – The Parisian Macao. For more information, please visit ParisianMacao.com.
Media contacts:
Public Relations, Sands Resorts Macao
Lily Cheng
Tel: +853 8118 2013
Email: lily.sw.cheng@sands.com.mo
Posy Kuok
Tel: +853 8118 2010
Email: posy.kuok@sands.com.mo