Shine PR and Dynamic PR & Events are delighted to work together to represent a travel company that offers authentic Norwegian experiences, 'Up Norway'.  The team are passionate about their country and culture and are proud of their bespoke approach to creating bespoke tours and experiences.

Torunn Tronsvang, Founder of Up Norway says, “We believe that using PR is the perfect platform for reaching clients rather than relying solely on other travel agencies to encourage bookings.”

"It was a competitive pitch and based on the excellent global track record of both agencies we are looking forward to working with both Dynamic and Shine PR on this brief.”

"We are seeing a growing interest from Asia and Australia, as well as the UK.  Shine PR will concentrate on the UK market while Dynamic PR will cover Southeast Asia and Australia.”

Lee Sutton, Managing Director of Dynamic PR & Events says, “Already in love with the Northern Lights, travellers from Asia Pacific are looking to broaden their holiday destinations further afield and to explore regions that are not overpopulated.”

"Travellers may also be sensitive to book tours online, they prefer to have a personalized itinerary created for them.”

Tasked with looking after the UK market, Shine PR's Managing Director, Natasha Eldred comments, “Many Brits are looking for unique experiences a little closer to home. Norway offers so much rich culture and pristine nature. Shine PR is confident that British travellers and media will love discovering a country that boasts sustainable and niche tourism.”

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About Dynamic PR & Events: Lee Sutton spent 20 years as in house PR launching various 5-star properties including Four Seasons Chiang Mai, The Ritz-Carlton Sharm El Sheikh and JW Marriott Phuket, before taking on a regional role in Asia with Marriott International.  She started her PR Consultancy in Singapore in 2009, specializing in boutique hotels and resorts, luxury products and services and high-end bespoke events. Dynamic PR & Events has put several boutique hotels on the map over the last 10 years including Andara Phuket, The Sanchaya Bintan, Hansar Hotels Thailand, Hurawalhi Maldives and Shinta Mani Hotels Cambodia including the two new Shinta Mani Bensley Collection properties and 137 Pillars Hotels & Resorts, all of whom have won prestigious awards.  In conjunction with WWF Thailand, Lee helped set up the Mai Khao Marine Turtle Foundation in Phuket which protects the endangered Leatherback Turtles.  Lee is the Deputy Chairperson for the Guide Dogs Singapore Board. 

About Shine PR: Natasha Eldred established Shine PR in 2010 after working at Laguna Phuket. Originally from the UK Natasha has been based in Thailand for over a decade and specializes in public relations for upscale hotels and experiences in SE Asia. Most recently she has branded and launched the design hotel 'Keemala' globally and won many auspicious awards on their behalf. Recent clients include the opulent 'Iniala Beach House', 'Samujana', and currently she represents Twinpalms Resorts & Hotels. Also, an animal advocate, Shine PR launched the 'Phuket Elephant Sanctuary' globally as the first truly ethical, saddle-off attraction in Phuket. Shine PR has also developed an 'Anti-animal Exploitation Policy' and has engaged clients and other hotels to adopt an ethical approach to offering tours to guests. Natasha also volunteers for Ric O'Barry's Dolphin Project and has visited and documented the controversial dolphin drive hunts in Japan to then write, and present to hotels the links between the captivity trade and tourism.

About Up Norway: Established in 2016, with a mission of delivering high quality and uniquely Norwegian experiences; the best hosts; local food and drink; a sustainable approach; and a seamless journey that opens up new perspectives. Up Norway has sourced partners who share these core values. The company takes pride in offering experiences off the tourist trail and offers access to sites and stories that would be a challenge to discover otherwise. Their love and enthusiasm for Norway shine through the experiences offered; over land and sea, they want to expose visitors to Norway's stunning nature. They'll put guests in touch with native Norwegians who take pride in serving local cuisine, showing off their vibrant culture, from music, art and architecture to winter sports. From Viking ancestry to modern democracy, Up Norway will tell the story of what has shaped today's successful, happy society based on trust and equality.