29 Nov 2018
Tags: W Hotels, Marriott International
Xi'an, China – November 29, 2018 – W Hotels Worldwide, part of Marriott International, Inc., has made its debut in Xi'an, the ancient eastern capital city in China. Hundreds of guests were invited to attend the debut of W Xi'an on 15th November to experience its stunning design theme. At the premiere, guests had the opportunity to experience first-hand the W brand's unique mix of design, fashion, music and fuel, including exclusive cocktails from other W hotels in China.
“Guests can experience Xi'an as both an ancient Chinese capital with deep cultural history, as well as a 21st-century city pulsating with life. Xi'an shares the same lust for life, passion for music and bold design inspirations as W,” said Bruce Ryde, Asia-Pacific Vice President of Luxury Brands and Brand Management for Marriott International. “The exquisite, bold design of W Xi'an is a combination of ancient and modern styles, embodying traditional local charms while at the same time, is shaping up to be a beautiful modern icon in the city.”
Premiere Party- Dazzle the Dynasty
Themed “Dazzle the Dynasty”, the premiere party marked the debut of W Xi'an with a spectacular event attended by hundreds of invited local and international guests. The theme was a nod to the splendors of the Tang Dynasty, which provided the inspiration for the celebrations and the overall design narrative of W Xi'an.
A specially-choreographed show transported guests through the “Time Labyrinth” back to the Tang Dynasty to showcase the glamour of the era. Commemorating the beauty of the Tang Dynasty, Tang maidens in traditional regalia, honored classic Chinese poets as they recited lines of poetry. Depicting the concubine Yang Guifei, a performer danced the traditional “Rainbow Skirt and the Feathered Coat Dance”. Breathtaking acrobats shimmy up freestanding poles and jump from pole to pole alongside contortionists, amusing the guests in attendance. The show came to a finale as the golden peach of Samarkand was presented to W Xi'an, an exquisite and exotic gift of honor, kindred to the legend originated from the seventh century when the kingdom of Samarkand sent tributes of rare fresh peaches in gold to the imperial Chinese court at Chang'an.
The opening of W Xi'an opens a fresh and invigorating new chapter in this beautiful historical city,” said Jerry Mong, General Manager of W Xi'an. “At W Xi'an, guests can experience the vibrant local fashion, music and design scene alongside the amazing history and culture of this city. Whichever they prefer, the Whatever/Whenever service philosophy of the W Hotels brand will ensure that guests will get the utmost enjoyment out of their stay in Xi'an."
The celebrations continued into the night with inventive cuisine stations from WEI to WOOBAR, including an outdoor ice bar. A musical battle between classical Tang Dynasty music and modern electronica wowed guests late into the night with belly dancers, Tang maidens and male models dressed as Terracotta Warriors mingled with guests for unforgettable photo opportunities.
Commemorating the W Xi'an Premiere, three stylish signature cocktails were created to mark the memorable “Dazzle the Dynasty” debut of the hotel. The cocktails, named Gui Fei, Golden Peach and Drunken Recital, celebrate the past glories of Chang'an, and the present and future of W Xi'an. The three cocktails will be featured in property happenings in other W Hotels across China.
Time Labyrinth Design and Reimagined Indulgences
Stepping into a time labyrinth at W Xi'an, acclaimed interior design firm AB Concept has reinterpreted the rich historical, social and physical contexts of the city through the modern lens of the W brand across the 80,000 square meters hotel with 17-meter high Living Room as well as 383 supremely chic guestrooms. The vibrant range of rooms and suites rise up to the 20th floor, boasting spinning skyline views along with a rooftop platform for VIPs.
W Xi'an has four venues for socializing and dining. WOOBAR® laid-back hangout by day to a stylish lounge by night located in the lobby. WEI, a restaurant infusing local cuisine with international favorites, YEN, the hotel's signature restaurant, featuring 11 separate rooms facing Quijiang Pool with Tang Dynasty accents, is a showcase of Cantonese fine dining and innovative dim sum. FU serves reinterpreted yet authentic versions of the spicy classic Xi'an style hot pot.
To keep fit on the road, guests can dive into the indoor and outdoor WET® swimming pool, detox in the well-equipped FIT gym or in the signature AWAY® Spa. Bold open-area banquet rooms of 1,128 and 2,330 square meters steal the scene for any corporate meetings, high-level launches, weddings and other glam events.
For more information, please visit: www.whotels.com/xian.
For high-resolution images of the Premiere, please download from the link below: https://drive.google.com/open?id=1P2eDQBOcOzi7P7MicQMp9lbxFl47DmeN
- END -
About W Hotels Worldwide
Born from the bold attitude and 24/7 culture of New York City, W Hotels, part of Marriott International, Inc., has disrupted and redefined the hospitality scene for nearly two decades. Trailblazing its way around the globe, with over 50 hotels, W defies expectations and breaks the norms of traditional luxury wherever the iconic W sign lands. With a mission to fuel guests' lust for life, W ignites an obsessive desire to soak it in, live it up and hit repeat. The brand's provocative design, iconic Whatever/Whenever service and buzzing Living Rooms create an experience that is often copied but never matched. Innovative, inspiring and infectious, the brand's super-charged energy celebrates guests' endless appetite to discover what's new/next in each destination, to see more, feel more, go longer, stay later. For more information on W Hotels, visit whotels.com/theangle or follow us on Twitter, Instagram and Facebook. W Hotels Worldwide is proud to participate in the company's award-winning loyalty programs – Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest® (SPG). The programs, operating under one set of unparalleled benefits, enable members to earn points toward free hotel stays, achieve Elite status faster than ever, and seamlessly book or redeem points for stays throughout our loyalty portfolio of 29 brands and more than 6,700 participating hotels in 130 countries & territories. To enroll for free or for more information about the programs, visit members.marriott.com.
Press Contacts
Daryl Pan
Senior Brand PR Manager, Asia Pacific, Marriott International
(852) 2192 6202
Alethea Lam
Vice President, Communications, Asia Pacific, Marriott International
11/F Cityplaza One, 1111 King's Road
Taikoo Shing, Hong Kong
(852) 2192 6000
