Tailor-made travel specialist Inspiring Travel Company is launching a TV advertising campaign this autumn for the first time in the company's 44-year history.

The tour operator has created a 30-second advert which will run on ITV1, targeting viewers in London, the southeast and the northwest, as well as across nine channels on the Sky Media network and digitally on ITV3. The advert will debut on Monday 1st October 2018 and air throughout the month of October. 

The advert is designed to showcase the company's breadth of product, from family and luxury beach holidays to experiential journeys, safaris and sporting breaks. It incorporates the company's tagline, “Experts in the Extraordinary” and will also be available to view at www.inspiringtravelcompany.co.uk and across the brand's social media channels (including YouTube).

“TV advertising is an exciting step forward for us,” says Mal Barritt, CEO of Inspiring Travel Company's parent company ITC Travel Group. “Over the past two years, we have changed the name of our flagship brand from ITC Luxury Travel to Inspiring Travel Company and moved beyond our core luxury beach offering by integrating the full tailor-made travel portfolio previously sold through sister company Western & Oriental. This broadcast campaign gives us the chance to reinforce the diversity of our holidays and our expertise to existing clients as well as reaching new audiences.”

Although this is the company's first foray into television advertising, Inspiring Travel Company may be familiar to some viewers from the BBC Two documentary The Millionaires' Holiday Club, which went behind the scenes at the company's headquarters in Chester for a two-part series aired in June 2016.

As well as targeting direct business, the TV campaign will carry a trade-focused call to action, encouraging viewers to contact their local travel agent to book holidays through Inspiring Travel Company.

Watch Inspiring Travel Company's new advert on YouTube here: http://bit.ly/2QdU1q0

 Embed the advert using this link:

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For more information, please contact Kate Popham, Group Head of PR, on 020 7666 1259 or email katepopham@itc-uk.com

Visit www.inspiringtravelcompany.co.uk or find Inspiring Travel Company on facebook, twitter, Instagram and YouTube.

Notes to Editors: Company Timeline

1974:  Caribbean Connection is founded in Chester by Drew Foster

1988: Caribbean Connection becomes one of the first tour operators to charter Concorde, with flights to Barbados

1989:  A specialist sports tour division is set up, taking guests to the Caribbean for West Indies v England cricket

2001:  Caribbean Connection is renamed ITC Classics

2004: Jennifer Atkinson joins ITC as head of marketing

2008:  ITC Classics acquires Horse Racing Abroad, a specialist tour operator for the racing enthusiast

2009:  Drew Foster appoints Jennifer Atkinson as CEO and sadly dies from cancer later that year

2014:  ITC celebrates its 40th anniversary and changes the name of its luxury portfolio from ITC Classics to ITC Luxury Travel. In partnership with Paul Pindar, Jennifer Atkinson undertakes a management buy-out of the company

2015: ITC Luxury Travel Group acquires Western and Oriental Travel Ltd, bringing Western & Oriental, Rainbow Tours, Regent Holidays and Villa Select into its portfolio

2016: ITC Luxury Travel features in BBC Two documentary series The Millionaires' Holiday Club and the group receives a new multi-million pound investment from NorthEdge Capital

2017:  New brands ITC Travel Group and Inspiring Travel Company are unveiled

2018: Jennifer Atkinson becomes Chairman, ITC Travel Group, with Mal Barritt appointed CEO. Western & Oriental is integrated into the Inspiring Travel Company brand