Vanity Group, the leading global luxury hotel amenity provider, has announced a partnership with Balmain Paris Hair Couture. Highlighting their ever-growing global presence, this partnership welcomes a new era of luxury for prestigious hotels and resort amenities.

Through this strategic partnership, Vanity Group and Balmain Paris Hair Couture will provide luxury amenities to guests around the world. Prestigious hotels globally can now experience this exclusive amenity collection which, combined with a luxurious in-room experience, will complete an everlasting impression for guests. The partnership will extend to brand collaborations, unique events and activations.

“We are excited to partner with Balmain Paris Hair Couture to provide an exquisite amenity product to hoteliers across the world.” said Paul Tsalikis, Founder & CEO of Vanity Group. “It's about exceeding the guest's expectation. When a guest checks into a hotel, there is nothing better than having a luxury product prominently displayed in the bathroom. Hotels can make an impact and a memorable experience. Balmain Paris Hair Couture is a global brand, well respected and an integral part of our global growth. Guests expect more from their hotel stay and although the amenity is sometimes overlooked, it can either make or break a hotel stay. Balmain Paris Hair Couture has proven that they have the best products in the world and we are proud to be partners”.

“Balmain Paris Hair Couture is a luxury hair and styling brand with a global audience, partnering with Vanity Group and luxury hotels across the globe was simple” mentions and Steward Guliker, CEO Balmain Paris Hair Couture. “Vanity Group presented a compelling case on why we should expand to amenities; the hotel space is thriving and the opportunity to showcase our brand in a new exciting way is appealing. We feel Vanity Group is the leading amenity provider and with an existing retail presence made our decision easy. We welcome the opportunity to work with leading hotel partners around the world.”

Vanity Group has received resounding interest from major global hotel partners about Balmain Paris Hair Couture. Through this exclusive partnership, the hotel collection has been formulated with their signature fragrance which is one of the first distinct experience details the Balmain Paris Hair Couture consumer refers to. To complete the collection, a range of unique extension products including spa items, lip balm, face cream and hand cream are also available.  The program is designed by “Invitation only” and will be available only to the world's most prestigious hotels and resorts. Global marketing opportunities will also run in conjunction with the selected hotel partners.

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ABOUT BALMAIN PARIS HAIR COUTURE

The Balmain Paris fashion house, founded in 1945 by Pierre Balmain was well known for its feminine, elegant style. Nowadays Balmain Paris is renowned for the edgy and sexy looks. In 2011 Olivier Rousteing stepped on board where his collection contains the Balmain-signature look with a highly appreciated twist. As part of the Balmain Paris fashion label, Balmain Paris Hair Couture has over 40 years of heritage in combining hair essentials with the latest catwalk trends. The collections are inspired by backstage secrets and mirror all a woman needs to create the ultimate catwalk inspired look. Over these 40 years, Balmain Paris Hair Couture established its legitimacy in the field of luxury. Through meticulous attention to detail, perfection and always researching and creating new application techniques, Balmain Paris Hair Couture guarantee the best quality products, while always respecting their proud and rich heritage.

All products within the Balmain Paris Hair Couture assortment are developed and produced with great care and precision. Balmain Paris Hair Couture strives to source, select and process the best hair in the world. Balmain Paris Hair Couture's key beliefs are (product) innovation, high-quality & value, demonstration & education and inspiration.

ABOUT VANITY GROUP

VANITY GROUP is a global cosmetics market leader, established in 2011 with an Australian entrepreneurial spirit. VANITY GROUP provides an ensemble of luxury proprietary and licensee cosmetic brands whilst focusing on the design, development, manufacture and marketing of premium skincare and haircare hotel amenity products.

Headquarters based in Sydney, Australia and with a regional office in Shanghai, China, VANITY GROUP comprises of advanced research and creative laboratories, ultra-modern manufacturing facilities, an in-house master design studio and an extensive warehousing and distribution network in over 55 countries. We are creators of everything beautiful and masters of storytelling through visual design, fragrances and scents that create emotional connections to products we deliver around the world. A company of choice to hotel groups around the globe.

IMAGES: https://drive.google.com/drive/folders/1BovAkcJ-gR4lGh9MhyIHrSv5ZiQvcdfi

MEDIA CONTACT

Alex Barnett, Vanity Group | +61 2 9370 4667 | abarnett@vanitygroup.com

Cooper Blair, Balmain Paris Hair Couture | +31 (0)15 - 380 4858 | cooper.blair@balmainhair.com