'Salt', a new, boutique, coastal holiday cottage agency for Norfolk has launched today, Thursday 19th October, proving that the holiday lettings sector in North Norfolk isn't just buoyant but thriving.

“Norfolk's tourism economy now has an estimated value of more than £3 billion, surprisingly bigger than that of Cornwall and Devon – both worth £2.4 billion each, with North Norfolk contributing £484 million of that, up 16% since 2013,” says Lucy Downing, Brand Manager.

With a head office in Holkham and plans for further satellite offices in the pipeline, Salt is the latest holiday lettings agency to emerge on North Norfolk's holiday lettings market.

What makes Salt different, genuinely different from its competitors though, is that whilst it's a fresh, new and exciting standalone brand, it is supported by 25 years of experience of its sister companies, Norfolk Country Cottages, the largest independent holiday lettings agency in Norfolk and Norfolk Cottage Care, the property maintenance arm of the business.

Having previously been Brand Manager for Visit North Norfolk, Lucy is well placed to understand the draw of Norfolk's coast and its ever-increasing popularity.

“Our research confirms that there is a growing trend for discerning people wishing to both stay in and invest in holiday homes along the Norfolk coastline, attracted to the area's raw and untouched beauty, wide skies, rich heritage and cultural vibe” she says.

“What we aim to curate is a refined portfolio in which every property enhances the Norfolk experience of visitors, by offering an exceptional, unique and perhaps quirky range of holiday accommodation, whether that's in terms of location, architecture or interior design.”

Salt's portfolio will also include properties located no more than ten minutes inland – give or take a pinch of SALT!

Sylvia Bradshaw and Amanda Howarth, who between them have over 30-years of experience in the North Norfolk property recruitment market will be managing the Holkham-based office.

For bookings or more information, please call T.  01328 887600 or visit saltnorfolk.co.uk  

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Holiday Homes worth their Salt

Here's just a taster of properties within the portfolio.

Best beach hut

Beach hut 84, Wells-next-the-Sea

A traditional Norfolk beach hut with a twist, situated mid-way along the vast stretch of sandy beach of Wells-next-the-Sea. Beach hut 84 has a fabulously brightly coloured tropical theme throughout. Enjoy sun, sea and sand, a perfect place to sit on the veranda and watch the big Norfolk sky, unwind, relax and watch the world go by. 

Price from £174 per week

Best boutique (and retro) bolthole

Sea Pink, Wellls-next-the-Sea

Sleeps 2

Retro vibes by the sea, place your flag in this boutique apartment with a modern, cool air. All on ground floor level, the former fisherman's cottage in Brig Square has been converted into great accommodation. Placed in the popular and wonderful Wells-next-the-Sea, a hotspot for all with the pretty Quayside and an array of independent shops just a stone's throw away.

Price from £365 per week

Best for families

The Coach House, Brinton

Sleeps 8

USP's: indoor pool, sauna and steam room

The Coach House is a gorgeous, dog-friendly property for larger families or, perhaps, two families together. The combination of pale hues, low-ish ceilings, woodburning stoves and large glass windows make for a cosy yet light-filled retreat, whilst an indoor pool, sauna / steam room add the luxury factor for larger groups. There's an all-weather tennis court, too, when the weather is dry, whilst the large gardens – an enclosed lawn as well as a water garden are a real feature, with birds coming to feed and bathe even during the winter.

Price from £965 per week

Best for large groups

Barn Drift, Cley

Sleeps 16

USP's: stunning views of the sea marsh and beyond, traditional brick and flint build

Lovers of the North Norfolk coast will know just how 'get away from it all' 'Big sky country' Cley is, and this large, traditional brick and flint barn perhaps its ultimate bolthole for large groups or families. No expense has been spared on the décor, which, light and airy throughout raises the spirits on even the dankest winter days. Vertiginous raised ceilings, a copper bath that looks like it has come straight from the pages of a lifestyle magazine, large glass windows affording views over the Glaven Valley, Blakeney Point and Cley, lots of seating and dining space guarantees a fabulous stay.

Price from £4,985 per person

Notes to Editors

For hi-res images or to arrange a press trip, please contact: rebecca@rebeccascrasepr.com