Crowne Plaza Adelaide to become Pullman Adelaide in October 2017 

AccorHotels is pleased to announce it will take over the management of Crowne Plaza Adelaide and rebrand the hotel to Pullman Adelaide as of 1 October 2017.

With the opening of Pullman Adelaide, Pullman will become the largest 5-star hotel brand in Australia in just under 10 years since its launch into the market.

Situated in the heart of the Adelaide CBD at 16 Hindmarsh Square and featuring 308 guestrooms, a thriving restaurant and bar space, and top floor meeting room facilities, the hotel will become AccorHotels' 15th Pullman hotel in Australia. 

Located in major capital cities as well as in resort destinations, Pullman's trajectory in the Australian market is due to the rise of the hyper-connected, sophisticated traveller and Pullman's commitment to providing premium guest experiences, the latest technology, executive facilities and lively restaurant and bar venues.

Simon McGrath, Chief Operating Officer of AccorHotels Pacific said: “We are very proud to be partnering again with Hines Property to bring such a prominent, well respected brand to the city of Adelaide which continues to see strong levels of tourism growth, thanks to strong leadership by the Weatherill government and investment in infrastructure,” he said

“For some time we have been looking to bring the Pullman brand to South Australia, and through our relationship with the Hines Property we are thrilled to be operating Pullman Adelaide.

“Pullman is now the fastest growing upscale brand in Asia Pacific and over the last three years, our Australian network of Pullman hotels has grown 77%. With the strength of our distribution and loyalty platform, we are excited to be growing our network in Adelaide and giving our guests even more reason to travel to South Australia.”

James Hines, Managing Director of Hines Property – which is the largest developer of hotel accommodation in Adelaide having delivered over 800 hotel rooms – said the transition will benefit guests.

“Partnering with AccorHotels and the Pullman brand will enable the hotel to move from a 4.5-star offering to 5 stars and it will be great for guests to have another 5 star option to choose from when visiting Adelaide,” he said.

“We have already forged a fantastic local partnership with AccorHotels through their management of Hines Property's award-winning ibis Adelaide, so we're really pleased to now be able to build on this relationship through the Pullman brand and further enhance the hotel as one of Adelaide's finest.” 

AccorHotels will add an Executive Club Lounge to Pullman Adelaide as well as implement signature Pullman elements within the hotel for which the brand has become synonymous. 

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About the property

When the hotel opened its doors as the Crowne Plaza Adelaide in 2010, it was the first new-build international hotel to open its doors in Adelaide in nearly a quarter of a century, with the last new hotel being the Hyatt Regency (now the InterContinental Hotel) in 1988.

As part of a mixed use $150 million development, the hotel was constructed by Baulderstone (now part of Lend Lease) simultaneously alongside an adjoining tower of 89 residential apartments. The hotel overlooks prime Hindmarsh Square in the heart of Adelaide in immediate proximity to Rundle Street, Rundle Mall and Grenfell Street. It includes 308 guest rooms, top floor conference facilities, pool and fitness facilities and has been the recipient of numerous industry awards, including the Property Council of Australia's national award for best tourism and leisure development in 2012.

About Hines Property

Hines Property was established by James Hines in 2003. Mr Hines, now 40, has since grown the business to become one of the most successful and prolific property development and property investment firms in South Australia, with particular expertise in hotel development.

With its Adelaide portfolio including two major hotels and over 600 hotel rooms, Hines Property is now the largest owner of hotel rooms in the city.

In addition to its hotel division, Hines Property has also developed nearly 400 residential apartments across four major developments and has significant property holdings, including commercial and retail investments, cinemas and development land.

About Pullman

Pullman Hotels & Resorts, AccorHotels' new generation of upscale hotels, is a cosmopolitan brand that offers hyper-connected travelers an experience that combines both efficiency and wellness.

Global nomads are captivated by the brand and appreciate its business, fitness and restaurant facilities as well as its focus on innovative design.  Pullman has over 117 hotels and resorts in 33 countries in Europe, Africa, the Middle-East, Asia Pacific and Latin America.

AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,200 hotels, resorts and residences, as well as in over 10,000 of the finest private homes around the globe.

pullmanhotels.com | accorhotels.com

Angela Cowley

Director of Communications AccorHotels Pacific

Lvl 30, 123 Pitt Street, Sydney NSW 2000

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