It was announced today that Virgin Atlantic has signed a deal with Ink to completely revamp its inflight magazine Vera as well as represent its inflight entertainment and media sales.

The world's leading travel media company Ink takes over the contract in September to create an upbeat and upgraded magazine for Virgin Atlantic's 6 million annual loyal customers. The October issue of Vera will be a dazzling A-list entertainment and travel magazine, cleverly connecting the onboard entertainment content with original destination tips from across Virgin Atlantic's global route network.

Mark Anderson, Executive Vice President, Customer at Virgin Atlantic said:

“Offering our customers a unique and memorable experience is absolutely key to us at Virgin Atlantic; so we are delighted to be working with Ink's expert team to give our in ight magazine a total makeover. Expect a new and exciting travel and entertainment magazine from October 2017.”

Ink's joint CEO Michael Keating said:

“Virgin Atlantic is an exciting challenger brand, renowned for its award-winning in ight service and entertainment. The new look Vera will be every bit as forward thinking, energetic and smart. We
will not only bring the extraordinary onboard movie, TV and audio programming to life editorially, but also highlight the most inspiring stories in each destination across the Virgin Atlantic network. Advertisers will also have the opportunity to reach sought after Virgin Atlantic customers in many engaging ways at all points of the journey.”

In addition to publishing Vera, from January 2018, Ink will also be representing all inflight entertainment (IFE) and ambient advertising opportunities. Virgin Atlantic has multiple ways to access its loyal passengers via various touchpoints in the customer journey including print, TV advertising, Clubhouse promotions and onboard sampling. This is a unique advertising opportunity for brands as travel numbers are increasing year on year and are expected to have doubled by 2034.

PRESS RELEASE

ABOUT

VIRGIN ATLANTIC

Virgin Atlantic was founded by entrepreneur Sir Richard Branson over 30 years ago after he decided the UK aviation industry needed shaking up and style injected back into it. On 22nd June 1984, Virgin Atlantic's inaugural ight to Newark took place, on an aircraft lled with personal friends, celebrities and the media.

The airline has pioneered a range of innovations setting new standards of service. For example, Virgin Atlantic was the rst airline to introduce the Premium Economy product, include a bar in every aircraft for Upper Class customers, offer seatback TVs on every seat in every cabin, develop a fully atbed seat and y a commercial aircraft on biofuels. Despite Virgin Atlantic's growth, the service remains customer driven with an emphasis on value for money, quality, fun and innovation.

Today, Virgin Atlantic ies to over 30 destinations worldwide, including locations across the United States, the Caribbean, Africa, the Middle East and Asia. Virgin Atlantic currently has a eet of 39 aircraft, which is comprised of Boeing 747s, Boeing 787s, Airbus A340-600s and A330-300s.

INK

Founded in 1994 in London, Ink is the world leader in travel media. With a staff of more than 300 people, Ink creates award-winning media for the world's biggest and greatest airlines, rail partners and travel companies. These unique partnerships allow more than 775 million passengers annually to interact with Ink, creating opportunities for advertisers to connect with a highly receptive global audience through travel magazines, online, and mobile devices.

Ink's work has been recognised with numerous awards including: Best Overall Editorial, Travel Magazine of the Year, Best Cover, Best Art Director and Best Photography, across events in the Americas, Europe and Asia. Ink works with travel companies around the world including: American Airlines, United, Etihad, Norwegian, easyJet, airberlin, Qatar Airways and Amtrak amongst its portfolio of 28 magazines and digital clients.

In addition to its headquarters in London, Ink has offces in Singapore, Miami, New York, Abu Dhabi and São Paulo.

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