ASIA DMC has identified Pacific Rim country Australia as a markets ripe for aggressive development by hiring renowned travel industry specialist Lindy Andrews and her company, Boutique Tourism Collection to head its new office in Sydney.

Ms Andrews is charged with positioning ASIA DMC in Australia as an extremely accomplished supplier of high-end leisure, tailor-made journeys focused on experiential travel, intercultural exchange with local communities, and corporate travel experiences into Southeast Asia.

Formerly known as HG Travel, a trusted mainstream brand of 20 years standing, the company was rebranded last year as ASIA DMC, appointing Mr Linh Le to the role of Group Managing Director to expand operational scope and expand the tailor-made market.

“Lindy needs little introduction in Australia,” said Linh Le. “She has an extraordinary travel industry track record courtesy of a deep understanding of the business and a drive that is second to none. We are delighted to have Lindy on board.”

Lindy's reputation as an innovative achiever was recognised by a nomination for Telstra's Business Woman of the Year. Her tourism industry experience covers MICE, high-end leisure, airlines, destinations and hotels – with her award-winning sales and marketing strategies creating astonishing growth for small and large organisations. She heads Boutique Tourism Collection which is the representative office of ASIA DMC.

“When I heard that Linh was heading up ASIA DMC, I jumped at the chance to work with him again,” said Ms Andrews. “He is highly respected in Australia and brings a refreshing new attitude to the business.  I look forward to building on ASIA DMC's 20 years of heritage and developing new business channels for their programmes.”

Lindy specialises in working with the MICE, high-end leisure and wholesalers that can connect travellers with a deep sense of culture and environment. “Aussies are very culturally aware and take their social and global responsibilities seriously when travelling. So HG Foundation and its commitment to sustainability is a big draw. So too is nature so trekking in northern Vietnam for example or the smaller more tailor-made experiences in Halong Bay will be well received.”

The new team in Australia will roll out ASIA DMC's new “Spirit of Travel” concept in the market – a collection of unique touring suited to families, couples, private journeys and small groups that focus on personalised, experience-rich content.

www.asiadmc.com

For further information and high-resolution photography, please contact:

Lindy Andrews
LCA Communications Group
Tel : +61 414 326 747
lindy@lcacommsgroup.com.au

ABOUT ASIA DMC
ASIA DMC is one of the leading destination management companies in Southeast Asia dedicated to B2B trade. Founded in 1997 in Hanoi where the company is headquartered, ASIA DMC welcomes guests to Vietnam, Laos, Cambodia, Thailand and Myanmar where it operates offices led by highly experienced international and local native-speaking professionals. Working with the world's top travel operators, ASIA DMC fulfills the service needs of trade partners in these markets, with an operational footprint soon to expand throughout Asia with upcoming openings in Indonesia and Sri Lanka in the first half of 2017. International guests from around the world include agency clients from the UK, Europe, USA, Asia and Australia and New Zealand, making ASIA DMC a continental service provider for global businesses ranging from special interest groups, set departure groups and tailor-made trips for high-end experiential independent private travel. Product and corporate focus is dedicated to the celebration of Asia and the protection of its people, culture and environment allowing ASIA DMC to showcase responsible travel experiences and solutions with creativity, passion, in-depth local knowledge and expertise. ASIA DMC works closely with HG Foundation which is leading numerous community and environmental initiatives around the region - which is owned