The AccorHotels group's loyalty program, Le Club AccorHotels, has been honoured at the Freddie Awards for the third year running, winning Best Hotel Program of the Year for the Europe/Africa zone. The loyalty program was also awarded Best Promotion, Best Redemption Ability and Best Customer Service in that very same zone.

New this year, Le Club AccorHotels also won the 210 Award for the Americas. This is an "up and coming" type of award created by the Freddie Awards to recognize the loyalty programs with the greatest potential of growth in a region.

This accolade recognizes the numerous member-only offers developed over the course of the past year: the launch of "La Collection", our online store which gives members the opportunity to earn and use points in France, the United Kingdom, Germany, Belgium, the Netherlands and the USA; new and improved "Elite Experiences", which allow members to trade their points for unique experiences at major events (Roland Garros, the VIP box at the AccorHotels Arena, New Year celebrations at the Novotel Times Square...); the introduction of new "Dream Stays" (luxury stays in the Group's most outstanding hotels around the world, only accessible with points); new partnerships (Huazhu, Hertz, Qatar Airways, The Economist, etc.), giving our members even more opportunities to earn and use Le Club AccorHotels points; the integration of Mama Shelter, enabling members staying at one of the brand's unique properties to take advantage of all the Program's Status-related benefits, etc. 

"We are absolutely delighted and extremely proud to have been honored at the Freddie Awards for the third year running, particularly since the votes are cast by travelers themselves. This accolade bears once again testimony to all the hard work put by our staff every day of the year, at the head office and in our hotels, to ensure that all our members receive the warmest of welcomes and guaranteeing their full satisfaction. These awards underscore our commitment to give our 32 million loyal members a better, more personalized experience and to make recognizing their loyalty our number one priority" explains Isabelle Birem, Loyalty Director - Le Club AccorHotels.

Created in 1988, the Freddie Awards give loyalty program members the opportunity to vote for what they consider to be the world's best airline and hotel loyalty programs. Members cast ballots online for their favorite loyalty programs in three separate geographic regions: Europe/Africa, the Middle East/Asia/Oceania & the Americas. This year's Freddie Awards gathered votes from over 4,2 million travelers.

Offering a level of flexibility unique to the hospitality sector, Le Club AccorHotels is the only hotel loyalty program to allow its members to use points all around the world with no date or availability restrictions, as well as offering member-only benefits and services at each stage in the customer journey, accessed via the customer account on AccorHotels.com and the mobile app.

About AccorHotels

AccorHotels is a world-leading travel & lifestyle group and digital innovator offering unique experiences in more than 4,100 hotels, resorts and residences, as well as in over 3,000 of the finest private homes around the globe. Benefiting from dual expertise as an investor and operator through its HotelServices and HotelInvest divisions, AccorHotels operates in 95 countries. Its portfolio comprises internationally acclaimed luxury brands including Raffles, Sofitel Legend, SO Sofitel, Sofitel, Fairmont, onefinestay, MGallery by Sofitel, Pullman, and Swissôtel; as well as the popular midscale and boutique brands of 25hours, Novotel, Mercure, Mama Shelter and Adagio; the much-prized economy brands including JO&JOE, ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1. AccorHotels provides innovative end-to-end services across the entire traveler experience, notably through the recent acquisition of John Paul, world leader in concierge services.

With an unmatched collection of brands and rich history spanning close to five decades, AccorHotels, along with its global team of more than 250,000 dedicated women and men, has a purposeful and heartfelt mission: to make every guest Feel Welcome. Guests enjoy access to one of the world's most rewarding hotel loyalty programs - Le Club AccorHotels. 

AccorHotels is active in its local communities and committed to sustainable development and solidarity through PLANET 21, a comprehensive program that brings together employees, guests and partners to drive sustainable growth.

Accor SA is publicly listed with shares trading on the Euronext Paris exchange (ISIN code: FR0000120404) and the OTC marketplace (Code: ACRFY) in the United States. 

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