20 Apr 2017
The UK's first virtual reality-powered experience visitor attraction launches in Leeds this Saturday (22 April 2017).
The Hyper Reality Experience is the first in a series of attractions to be launched in British cities – ten are planned to be opened by 2019.
Leading escape game company, Tick Tock Unlock – which already operates six escape game sites in four UK cities – has created an experience merging virtual reality technology with physical sets and multisensory effects to create a unique, fully immersive, multi-player entertainment attraction.
Up to eight players can play the 15-minute games where the objective is for the group, using VR headsets, to complete a mission inside a room – the price per player is £15.
The first Hyper Reality Experience, which launches in Trinity Leeds, an award-winning shopping centre located in the heart of the city, has been developed by former J.P. Morgan executive, Ali Khan, who worked in credit derivatives at the bank and was an expert in trading technology.
*The Hyper Reality Experience centre launches in Trinity Leeds on 22 April to coincide with the start of the Leeds International Festival. Tick Tock Unlock was set up in 2014 by Samrien Hussain, a former school sports development co-ordinator.
Fact Box
Price: £15 per person
Duration: 15 minutes
Opening Times: Mon-Sat: 9am-8pm; Sun 11am-5pm
Location: Trinity Leeds, Albion Street, Leeds LS1 5AT
Launch date: 22 April 2017
Booking: 0113 345 4567 or www.ticktockunlock.com
ENDS
Notes to Editors
Logo: https://drive.google.com/drive/folders/0B2--rJHuS4NncVdUa2p5Z0RYWUE
Notes to editors
Tick Tock Unlock
Tick Tock Unlock provides real life, interactive escape games and immersive entertainment designed for groups of up to six people. Established in Leeds in 2014, it was the first such adventure game company in the north of England.
Since then, it has added further venues in Glasgow, Liverpool and Manchester and also operates a mobile escape game for corporate activities. The company employs 30 people.
The Hyper Reality Experience is a trademark of Tick Tock Unlock
For more information on Tick Tock Unlock, visit www.ticktockunlock.com
Leeds International Festival
The Leeds International Festival is a new, ambitious and exciting cultural festival focussing on three main strands: music, moving image and technology, showcasing the best of what Leeds has to offer.
For more information Leeds International Festival visit www.leedsinternationalfestival.com
For further information
For further information, images or interviews please contact Juliette Bains (juliette@umpf.co.uk) or Adrian Johnson (adrian@umpf.co.uk) at Umpf 0800 4 10 20 10.
