Continuing its international growth and offering a plethora of desirable destinations, Pierre & Vacances, one of Europe's number one providers of self-catering apartments,  has introduced 4* Premium Residence Crvena Luka Hotel & Resort in Croatia to its portfolio. The seaside resort, located on a private bay in Biograd na Moru in central Croatia, will be the company's first property outside of France and Spain that is fully-managed by them.

Over the past few years, Pierre & Vacances has been featuring new destinations such as Croatia, Portugal, Italy and Mauritius by working in partnership with the existing management teams in properties that meet the exacting criteria of the Pierre & Vacances brand.

Pascale Roque, Executive Director of the Pierre & Vacances Group, said: “the changeover into a full management contract of this outstanding property, located on the Croatian Adriatic coast, embodies our will to develop the Pierre & Vacances brand abroad by capitalising on high-end products via our premium label. The management contract is a format that we want to extend over the coming years.”

Once a royal city and capital of the medieval Croatian Kingdom, Biograd na Moru is an ideal starting point to explore the region as it is surrounded by the beautiful national parks of Kornati islands, Paklenica National Park and Krka waterfalls. The historic cities of Zadar and Šibenik are within an hour's drive of the resort with Split just a short drive further down the coast.

Families, friends and couples can enjoy a memorable stay in a contemporary resort that boasts an infinity pool with panoramic views of the sandy bay, an Energy Clinic spa with sauna and Turkish bath, a heated indoor pool, a fitness room and two clay tennis courts, in addition to numerous activities available to guests. Outside the resort, holidaymakers can enjoy exploring the town centre, which is located on a small peninsula surrounded by ports and a long promenade along the sea. Plus, with ferry trips running approximately every hour from Biograd to Tkon, guests can discover the islands in the archipelago of Biograd, which is popular for sailing and other water sports.

By Pierre & Vacances fully taking over the management of Crvena Luka, both the property and local management team benefit from the additional experience and innovations of the Pierre & Vacances group.

Mr Pier Paolo Prodi, CEO of Crvena Luka d.d., said: “realising the great strategic and conceptual importance of our investment, as well as the possibilities of further development, we have decided to join forces with Pierre & Vacances, one of Europe's biggest leaders in managing residential estates. This cooperation in form of full management contract will ensure not only an increased number of guests in this region and in Croatia, but also standard operating processes that will lead to improving the quality of service and recognisably through the Pierre & Vacances Premium brand.”  

In addition to being an ideal holiday destination, the 4* Crvena Luka Hotel & Resort provides an excellent location for groups, corporate trips and events offering a range of modular meeting rooms, convention centres and theatres hosting from 40 to 250 people. For more than 20 years, the Pierre & Vacances group has been one of the key actors on the Seminars and Conventions market delivering a dedicated and focused team in order to have successful professional events at destinations that are the perfect match between business and escape.

Priced from £601 for a seven-night self-catered stay in a two-bedroom apartment that sleeps up to six people. Half-board options are also available. With Pierre & Vacances' new flexible stay options, holidaymakers can enjoy short breaks at the resort or extend their stay, choosing an arrival date to suit them.

Return direct flights are available from London Stansted to Zadar from £67 with Ryanair. Zadar airport is approximately a 30-minute drive (34 km) away from Crvena Luka Hotel & Resort 

For more information on Pierre & Vacances visit: www.pierreetvacances.co.uk or call 0870 0267 145

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Notes to Editors:

For further information and press images please contact: Pippa Twigg at Heaven Publicity: pippa@heavenpublicity.co.uk  +44 (0)20 3763 5170

Pierre & Vacances – Center Parcs Group

Created in 1967, the Pierre & Vacances is the European leader in local tourism. It has built its growth on an original business model of synergies between its two businesses: property development and tourism. Today, with its six complementary tourism brands – Pierre & Vacances and its two Premium and Villages Clubs labels, Maeva, Sunparks, Adagio and Adagio Access as well as Village Nature Paris– the Group operates a tourism network of more than 51,000 apartments and homes, located in almost 300 sites in Europe.