To celebrate the opening of a new experience at the London Dungeon marking the 350th anniversary of the Great Fire of London, the visitor attraction asked Great British Bake Off winner, cookery writer and baker of Her Majesty The Queen's 90th birthday cake, Nadiya Hussain, to create a unique bake - a fire inspired loaf. The resulting ring loaf which combines smoky red paprika, laced pimento bread and crunchy poppy seed bread will be served up to guests every morning at the Dungeon during its new Escape the Great Fire show's opening week (21-29 May). The first guests every day will also receive special recipe scrolls signed by Nadiya.

Inspired by the colours of fire - burning red and ash black - the hugely popular baker, who is a fan of the famous London attraction, had a lot of fun creating the recipe which she recommends be eaten with garlic mayonnaise. As well as sampling the bread in the attraction, people can bake it home themselves by looking up the recipe at www.thedungeons.com/london.

"We wanted to do something special for the Great Fire's anniversary and as it started in a bakery, bread seemed to be a natural link," explained General Manager of The London Dungeon, Steve Blackburn. "And as it started in a Royal Bakers bakery, who better to create it than a modern 'Royal Baker"? Guests can sample Nadiya's bread during the opening week of our new Escape the Great Fire Show - that's if they escape the flames and smoke! It's going to be a truly sizzling experience conjuring up the panic of the city as the fire wreaks destruction over a terrifying three days. And it will also be on the menu during a special Art of Dining lates event in June."

Nadiya's recipe can be found in full on www.thedungeons.com/london along with full details of the new Escape the Great Fire Show.

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For further information please contact:

Charlotte Unsworth/Karen Abrams at freerange communications on 020 7402 9966 or email charlotte@freerange.eu

KEY INFORMATION

• Opening times: Monday – Saturday 9.30am – 7pm EXCEPT Thursday when the attraction opens at 11am with last entry 7pm. Sunday 9.30am with last entry 6pm
• Nadiya's Great Fire of London Loaf will be sampled in the London Dungeon Tavern at the end of the tour from 21 May - 29 May
• Guests are advised to check website to confirm opening times and pre book tickets before visiting
• Best prices online at thedungeons.com/london
• Prices on the door £28.95 (adult), £24.45 (children), book in advance online to save 30%
• Enjoy a whole London day out and save 25% with combination tickets for The London Dungeon, Coca-Cola London Eye, SEA LIFE London Aquarium, Shrek's Adventure! London and Madame Tussauds
• Nearest tube: Waterloo/Westminster

NOTE TO EDITORS

MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates 111 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and c26,000 employees (peak season). 

Among Merlin's attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, DreamWorks Tours SHREK's Adventure, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort, Sydney Tower Eye and SKYWALK.  All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.