Little Black Book Creative, the specialist travel PR agency, has relaunched under the new name Traveltappers (www.traveltappers.co.uk). The name change marks an expansion of the team and a shift in focus to SEO PR.

Tracy Long, former consumer PR manager for British Airways, joins Traveltappers as PR strategist, adding her formidable communications experience and knowledge of the travel industry. Tracy's work will complement the natural focus of Traveltappers, which provides a press insider's take on PR. Founded in 2010 by Kate Simon, former travel editor of The Independent on Sunday, and freelance travel writer Simone Kane, the agency has previously recruited exclusively from the ranks of the national press.

Traveltappers' catchline, “Travel PR for the Google age”, reveals a key shift in focus to the role of PR in an integrated digital marketing plan. Building on core PR principles of creative ideas, quality communications and top contacts, Traveltappers understands the growing importance of earning high-quality inbound links to help increase the SEO positions of clients' websites and to deliver truly measurable campaigns.

“We're entering an exciting new era, placing our emphasis on SEO PR,” said co-founder Kate Simon, “and we're delighted to be joined by Tracy Long, whom we regard as one of the best PRs in the business.”

The Traveltappers team also includes national newspaper and consumer magazine journalist Henrietta Richman. Henrietta brings her long experience of the press to bear on client campaign work as press specialist. Abigail Sanderson, who has worked across a number of national newspapers, helps oversee the running of the operation as office manager while also casting a journalistic eye over all activities.

Traveltappers' clients currently include Almohalla 51, Congham Hall Hotel, Foot Trails, Inspira Santa Marta Hotel, Loco2.com, Meriski, Simply Sweden and To Tuscany.

Follow developments at Traveltappers on Twitter @traveltappers, uk.pinterest.com/Traveltappers, www.instagram.com/Traveltappers, www.linkedin.com/company/traveltappers, Google+, YouTube

For further information, images, or to arrange press trips, please email: travelnews@traveltappers.co.uk. Alternatively, contact Simone Kane on 07811 161839 and simone@traveltappers.co.uk and Kate Simon
on 07939 526109 and kate@traveltappers.co.uk