FASHION WEEK AT MADAME TUSSAUDS LONDON

STARRING CARA DELEVINGNE AND KENDALL JENNER

with Golden Tag prizes up for grabs across half term

Saturday February 13 to Sunday February 21, 2016

Monday February 8, 2016.Fashion Week at Madame Tussauds London is a totally new 'behind-the-scenes' experience offering guests a peek 'backstage' at an international fashion event. Brought to life through a multisensory set, fans also get to hang out with two of the fashion world's most famous faces – Kendall Jenner and Cara Delevingne (plus a guest appearance from Anna Wintour*).

To celebrate its opening, over half term there will be prizes up for grabs every day. Fashionistas might walk away with Maybelline New York makeup, TONI&GUY hair products, hairdryers, straighteners or wands, or Lavazza coffee machines! Prizes will be awarded each day to guests who find a hidden Golden Tag in the clothes rails.

The new experience allows fans to 'get runway ready' with Kendall, whose amazingly lifelike figure is positioned 'backstage', casually seated at a makeup table preparing for the catwalk. After checking out rails of some of the latest trends, guests can sit beside her at their own tables strewn with products from official London Fashion Week partners, Maybelline New York and TONI&GUY, with the smell of Lavazza coffee in the air.   

Meanwhile Cara's likeness, impeccably dressed in the shimmering Yves Saint Laurent dress she wore to the Paper Towns premiere, recreated to the last detail by the fashion house exclusively for Madame Tussauds London, is waiting on the catwalk. A larger than life Stage Manager gives tutorials and as guests sashay down the runway they face the scrutiny of none other than Anna Wintour – Editor-in-Chief of American Vogue, famous for her pageboy haircut and oversized sunglasses.

Tickets to Madame Tussauds London start from £23.80 when you pre-book at www.madametussauds.com/london

Ends

*  Anna Wintour's figure will be featured in Fashion Week at Madame Tussauds London for a limited time only  

For further information contact

Amy Sadler or Grace Gardiner at freerange communications – amys@freerange.eu, 0207 402 9966

Notes to Editors

Madame Tussauds London and Merlin Entertainments plc

• Madame Tussauds London is located next to Baker Street tube station and open seven days a week – opening times vary, check the website for details before visiting, www.madametussauds.com/london
• Madame Tussauds Studios London has been making wax figures for over 150 years. Each masterpiece takes four months, and a team of 20 dedicated sculptors, to create. Over 500 precise body measurements are referenced, real head hairs are inserted one by one, and countless layers of paints and tints are applied to build up skin tones - all to achieve the kind of astonishing realism that has kept Madame Tussauds world renowned for over two centuries.
• Madame Tussauds has attractions in London, Hollywood,  Las Vegas, New York, Orlando, San Francisco, Washington D.C., Amsterdam, Berlin, Vienna, Bangkok, Beijing, Hong Kong, Tokyo, Shanghai,  Singapore, Wuhan, Blackpool UK and Sydney, with interactive figures and experiences built around fame and celebrity. In London, guests can get up close and personal with more than 300 lifelike wax figures of today's biggest stars; take a time-travelling taxi ride through 400 years of amazing London history; enjoy the exclusive Marvel Super Heroes 4D movie experience; and come face-to-face with 16 of the biggest heroes and villains from the Star Wars universe in 11 scenes recreating some of the most iconic moments in film history. 
• MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates 111 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and c26,000 employees (peak season). 
• Among Merlin's attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, DreamWorks Tours Shrek's Adventure!, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort, Sydney Tower Eye and SKYWALK.  All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.