Tuesday January 19, 2016. Madame Tussauds London has created an immersive 'behind-the-scenes' fashion experience opening on Monday February 8, in the run up to London Fashion Week Autumn/Winter 2016.

Central to the immersive attraction will be new wax figures of the inimitable fun-loving model and actress, Cara Delevingne, with her trademark bushy eyebrows, and catwalk sensation and star of Keeping up with the Kardashians, Kendall Jenner – together known to their millions of fans as BFFs 'CaKe'. Both stars have worked closely with Madame Tussauds, giving sittings to sculptors to ensure the creation of stunningly accurate likenesses.

Visitors to this completely new experience will get a peek 'behind-the-scenes' into the world of an international fashion event, brought to life through a multisensory set with products from official London Fashion Week partners, Maybelline New York, TONI&GUY and Lavazza, plus interactive surprises. AND for one week only, from Saturday February 13 to Sunday February 21, guests will have the chance to go home with a range of fashion goodies if they spot a special golden clothes tag. Up for grabs will be a variety of Maybelline New York, TONI&GUY and Lavazza products.

There will be multiple selfie opportunities with Cara, whose figure will be posing on the catwalk dressed in an Yves Saint Laurent dress, and Kendall as she readies herself backstage. Guests will also be able to 'strut their stuff' on the catwalk, watched by none other than Anna Wintour – Editor-in-Chief of American Vogue, famous for her pageboy haircut and large sunglasses.

Opening on Monday February 8 in the run up to February half term – tickets to Madame Tussauds London start from £23.80 when you pre-book at www.madametussauds.com/london

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For further information contact

Amy Sadler or Grace Gardiner at freerange communications – amys@freerange.eu, 0207 402 9966

Notes to Editors

Madame Tussauds London and Merlin Entertainments plc

• Madame Tussauds London is located next to Baker Street tube station and open seven days a week – opening times vary, check the website for details before visiting, www.madametussauds.com/london
• Madame Tussauds Studios London has been making wax figures for over 150 years. Each masterpiece takes four months, and a team of 20 dedicated sculptors, to create. Over 500 precise body measurements are referenced, real head hairs are inserted one by one, and countless layers of paints and tints are applied to build up skin tones - all to achieve the kind of astonishing realism that has kept Madame Tussauds world renowned for over two centuries.
• Madame Tussauds has attractions in London, Hollywood,  Las Vegas, New York, Orlando, San Francisco, Washington D.C., Amsterdam, Berlin, Vienna, Bangkok, Beijing, Hong Kong, Tokyo, Shanghai,  Singapore, Wuhan, Blackpool UK and Sydney, with interactive figures and experiences built around fame and celebrity. In London, guests can get up close and personal with more than 300 lifelike wax figures of today's biggest stars; take a time-travelling taxi ride through 400 years of amazing London history; enjoy the exclusive Marvel Super Heroes 4D movie experience; and come face-to-face with 16 of the biggest heroes and villains from the Star Wars universe in 11 scenes recreating some of the most iconic moments in film history. 
• MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates 111 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and c26,000 employees (peak season). 
• Among Merlin's attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, DreamWorks Tours Shrek's Adventure!, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort, Sydney Tower Eye and SKYWALK.  All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.