10 Nov 2015
If you're in the UK, USA, Canada or Ireland, expect to hear and see much more of Morocco over the coming months following the launch of a new campaign to the English-speaking market by the Moroccan National Tourist Office. Entitled MuchMorocco, the campaign is being rolled out across a new website accessible at visitmorocco.com as well as print and online display advertising, events and social media.
Amine Boughaleb, director of the Moroccan National Tourist Office in London said: “Our aim with this campaign is to bring the essence of Morocco to holidaymakers. It is warm, vibrant, friendly, accessible, stylish …all qualities shared by Morocco as a country.
“We hope that the website and other campaign activities will bring these qualities to life in a way that entices travellers to come and experience them for themselves.”
The MuchMorocco campaign uses the concept of 'more' to promote the Kingdom's extensive heritage and culture, its food, architecture, landscapes and people, all of which combine to make it an unmissable destination for today's travellers. A teaser print campaign ran earlier this summer, attracting a positive response from trade and consumer press.
Led by stunning imagery with stacks of insider information, tapping into current travel trends for experience-led holidays, the website allows users to dig deep into the many facets of Morocco by focusing on a particular activity or interest, or by location. With information on where to stay, local attractions, the best places to eat and useful links to practical details like flights, the website will be an evolving encyclopaedia for visitors to the Kingdom.
With flying time to Morocco from the UK starting at just 2 hours and over 70 direct flights per week, Morocco offers a taste of the exotic on Europe's doorstep. Currently ranked as the TripAdvisor Travellers' Choice #1 Destination in the world, Marrakech is certainly one of the jewels in Morocco's crown. Other cities including Fez, Essaouira and Tangier are similarly accessible and are ideal for city breaks from the UK.
For travellers with more time on their hands, a holiday to Morocco can include anything from sunbathing on Agadir's nine-kilometre long beach, skiing in the Atlas Mountains, visiting film sets in the desert, surfing in some of the best waves in the world and much, much more.
In order to really appeal to English-speaking travellers, the Moroccan National Tourist Office has for the first time employed a UK communications design agency rather than simply deploying translated versions of sites developed in France. The selected agency, Spring, which is based on Britain's Suffolk coast, has been working alongside the MNTO to develop the campaign and has developed the new campaign creative including the website as a bespoke response to Morocco's ambitions.
-Ends-
Notes to Editors:
The Moroccan National Tourist Office (MNTO) is responsible for promoting and marketing Morocco as a destination within Morocco and abroad. It aims to adopt an expert marketing approach to achieve its set objectives.
The role of the MNTO is to promote cultural and coastal resources, as well as developing select niche themes which place Morocco among the most sought-after tourist destinations.
facebook.com/Much Morocco
