SEATTLE – Seattleites can tune in today at 5 p.m. PST (8 p.m. EST) for the premiere episode of “Sounds by the Sound,” a 30-minute weekly TV series that explores and celebrates Seattle's music scene on Revolt TV, which is owned by Sean “P Diddy” Combs.

The series, which is a partnership venture between Visit Seattle and Revolt TV, will explore and celebrate Seattle's music scene with a mix of interviews and performances at city landmarks such as the Space Needle, Chihuly Garden & Glass and CenturyLink Field.  

To see a two-minute trailer for the upcoming series, including scenes from tonight's premiere, visit https://www.youtube.com/watch?v=q8q2ipXzL7c.

Tonight's episode was filmed inside CenturyLink Field and examines how music influences sports and includes interviews the Seattle Seahawks' own DJ (the only official team DJ in the NFL) as well as the up-and-coming band The Flavr Blue, who's front woman is also featured on the hook of Macklemore & Ryan Lewis' single “White Walls” and served as the lead producer on their viral videos for “Thrift Shop” and “Wing$." 

The TV series is part of a new content-focused video marketing campaign launched by Visit Seattle last month to attract visitors and reinforce the city's image as a mecca for music. In addition to the series, the campaign includes a series of video chronicles of individual first-time travelers to Seattle, called “Seattle First Takes,” and a new, web-based Visit Seattle TV channel, VISITSEATTLE.TV.

Both series will be featured on VISITSEATTLE.TV at http://www.visitseattle.org/tv/. “Sounds by the Sound” will air following its premier in Revolt TV.

The campaign is funded by the Seattle Tourism Improvement Area (STIA), a dedicated marketing fund assessed from guests at 54 downtown Seattle hotels. Visit Seattle, which administers the STIA marketing programs, successfully explored uncharted DMO marketing initiatives since the advent of the STIA in 2011. The 2 Days in Seattle campaign was the first by a DMO to curate the content of visiting social media influencers as content for a proprietary destination web site. Visit Seattle also launched a Seattle eCookbook and created its own Pandora music channel.

 About Visit Seattle:

Visit Seattle, a private, nonprofit marketing organization, has served as Seattle/King County's official destination marketing organization (DMO) for more than 50 years. The goal of these marketing efforts is to enhance the employment opportunities and economic prosperity of the region. For more information, visit www.visitseattle.org.

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