TFE Hotels (Toga Far East Hotels) is celebrating the launch of its next generation technology platform for Meetings, Incentives, Conference and Events (MICE) clients, bookers and guests.

The event was hosted by the iVvy team at the Museum of Contemporary Art (MCA) last Tuesday, as they showcased the world's first booking engine for the events' industry, enabling organisers to search, compare, book and pay for function space, drink and dine menus and group accommodation in real-time. 

TFE Hotels has 46 of its 70 hotels featured on the site across Australia, New Zealand and Europe. With a successful 6-month trial prior to launch, the cloud-based system prepopulates information that the booker has already entered for quoting and contracting. Customers also have the ability to add packages for specific date ranges, yielding revenue for the properties 

The system creates group reports by brand and location based on leads received, value and booking results. The ability to set these rules to notify higher level managers when high value leads are received, means a smoother process all round. 

This partnership ensures that TFE Hotels gain more centralised control over its MICE booking and inventory functions so it can deliver faster solutions, drive growth through process efficiencies and increase overall visibility across its properties. This successful partnership and tool has seen a significant uplift in enquiries and bookings to date. 

The new platform is expected to disrupt the MICE industry by offering some of the most advanced features, saving time and money to become the 'one stop shop' for event organisers, while guests looking for meeting facilities will benefit from real-time bookings and quotes with information and services directly from TFE Hotels.   

iVvy is an award-winning hospitality technology company, and this exciting new Venue software and Distribution platform enables TFE Hotels to respond to and enhance the customer experience, for bookers and partners. 

“TFE Hotels is one of the largest and most respected hospitality brands in Australia and now, one of the leaders in implementing next generation disruptive technology to better service their customers. We are proud of the partnership and to be working with a progressive company that understands the pulse of its digitally connected customers, investing in solutions that offer the fastest way to manage revenues across all of their channels,” said Lauren Hall, CEO of iVvy. 

“We, at TFE Hotels, are very proud to be an early adopter partner with iVvy, and with some exceptional results from the pilot to date, it was a smart and strategic partnership. iVvy is a challenger brand, and has brought disruption to a crowded meeting space, meaning people can work in real time, getting what they want, where they want it, at a time that they want it. 

“The process supports everyone across the journey, from bookers and users and of course our teams. At TFE Hotels, we consider relationships an integral and critical ingredient to building our business, and we see our partnership with iVvy is significant in ensuring a continued excellence in service focusing on the needs of our guests wanting meeting and event venues,” said Emma Fraser, Group Director of Marketing at TFE Hotels.

The iVvy partnership will encompass all TFE Hotels brands including Adina Apartment Hotels, Medina Serviced Apartments, Rendezvous Hotels, Vibe Hotels, Travelodge Hotels and properties falling under the TFE Collections portfolio, including Hotel Kurrajong Canberra. 

About TFE Hotels

A joint venture between Toga Group and Far East Hospitality Holdings, TFE Hotels (Toga Far East Hotels) is a leading hotel operator across Australia, NZ and Europe with strong Asian connections. Combining the strength of two international hospitality businesses, to operate 70 strategically located hotels across Australia, New Zealand and Europe. TFE Hotels' brands include: Adina Apartment Hotels, Medina Serviced Apartments, Rendezvous Hotels, Vibe Hotels, Travelodge Hotels and Hotel Kurrajong Canberra.

These brands represent 10,000 apartments and hotel rooms, which vary in price, location and design to meet a range of different accommodation needs. For more information, visit: TFEhotels.com  

• Adina Apartment Hotels in 28 locations (Australia and Europe). Other locations coming soon include Adina Apartment Hotel Frankfurt, Adina Apartment Hotel Nuremburg, Adina Apartment Hotel Brisbane, George Street (2016), Adina Apartment Hotel Royal Randwick Racecourse, Adina Apartment Hotel Leipzig and Adina Apartment Hotel Sydney, George Street (2017).

• Medina Serviced Apartments in 5 locations (Australia). 

• Vibe Hotels in 7 locations (Australia). Other locations coming soon include Vibe Hotel Canberra Airport (2015) and Vibe Hotel North Sydney, Northpoint (2017).

• Travelodge Hotels in 17 locations (Australia and New Zealand). Soon to be 18 with the opening of Travelodge Sydney Airport (2016).

• Rendezvous Hotels in 10 locations (Australia and New Zealand). 

• Hotel Kurrajong Canberra (Australia) re-opened in December 2014 

About iVvy

iVvy is a cloud based Software as a Service Technology company providing solutions to the Events and Hospitality Industry. 

iVvy's Revenue management and distribution platform for MICE is used by venues to manage their leads, quoting and bookings for function space and group accommodation. The software enables venues to publish their function space pricing and availability onto their website and 3rd party sites allowing event organisers to search, book and pay in real-time – something not currently possible in the marketplace.

For more details on iVvy, go to ivvy.com/venues.