The latest innovation from long-range lens specialists SWAROVSKI OPTIK is the brand-new iPhone* adapter for the iPhone 6*, which turns the renowned SWAROVSKI OPTIK spotting scopes and binoculars into telephoto zoom lenses. The adapter is perfect for travellers, wildlife and bird watchers and sporting enthusiasts, who will now be able to capture their memorable experiences and close-up shots on their iPhone 6* device.

Users can capture enchanting close-up shots in an instant, no matter whether they are spotting some of nature's most spectacular wildlife and birds on safari or ensuring they see every detail at their favourite sporting occasion. The adapter from SWAROVSKI OPTIK will be available from specialist retailers from 20 July 2015, as well as online at www.swarovskioptik.com and will retail from £140 plus £18 for the adapter ring.

The assembly process for the PA-i6 is just as quick and easy as before whereby users attach the adapter to the relevant eyepiece cup. For those who have already discovered the innovative product with their iPhone 5*, the PA-i5 adapter rings can also be used for the new PA-i6 adapter and, to make it easy to insert the iPhone*, the bracket can be opened lengthwise.

If the adapter ring is removed after digiscoping, the remaining aluminum frame also provides elegant, top-quality, and robust protection for the iPhone* in everyday use and users can still easily slip their iPhone* in to pockets. All the iPhone's* operating features are available while using the adapter and the specially designed strap ensures the iPhone* is secure.

The adapter is compatible with the iPhone 6* and with the following binoculars and spotting scopes from SWAROVSKI OPTIK: CL Companion, EL family (32, 42, 50), new SLC family (42, 56), EL Range, ATX/STX, ATS/STS, and ATM/STM.

-Ends-

The world belongs to those who can see beauty.

Experience the moment!

SEE THE UNSEEN.

www.swarovskioptik.com

Notes To Editors:

* iPhone is a trademark of Apple Inc.

High-resolution picture material for the product and application is available to download using a PIN code from: mam.swarovskioptik.com/pindownload/login.do?pin=F1A05Z (PIN code: F1A05Z.)

 For Media Enquiries, High-Res Images and Product Loan

McCluskey International

Sarah Salord / Lauren Hill

T: 020 8747 2170

E: swarovskioptik@mccluskey.co.uk

 SWAROVSKI OPTIK

SWAROVSKI OPTIK, headquartered in Absam, Tyrol, is part of the Swarovski group of companies. Founded in 1949, the Austrian company specialises in the development and manufacturing of long-range optical instruments of the highest precision in the premium segment of the market. The binoculars, spotting scopes and optronic instruments are products of choice for demanding users. The company's success is based on its innovative strength, the quality and intrinsic value of its products and their functional and aesthetic design. The appreciation of nature is an essential part of its company philosophy and is reflected commendably in its environmentally-friendly production and its long-term commitment to selected nature conservation projects. The turnover in 2014 was 119 million euros (2013: 123.6 million euros) and the export ratio is 90%. The company has around 800 employees.