Bangkok - Accor, the leading hotel operator in Asia Pacific and Thailand, announced the appointment of Valerie Marina Barrios as the Director of Loyalty and Communications for Accor Thailand, Vietnam, South Korea, Cambodia, Laos, Myanmar and the Philippines. Valerie will be responsible for Accor's loyalty programs and campaigns. She will also manage  the corporate communications for the region.

After receiving an MBA from Northwestern University's Kellogg School of Management, she held several positions with various branding and consulting firms, both in the US and Thailand, and is an expert in brand marketing and public relations. Most recently, she was the Chief Marketing Officer for Lebua Hotels & Resorts where she oversaw the global branding, marketing and public relations for the group.

Accor has 97 hotels, under 9 brands, in Thailand, Vietnam, South Korea, Cambodia, Laos, Myanmar and the Philippines, consisting of 21,963 rooms and is poised to add another 34 hotels over the next 4 years.

About Accor

Accor is the  world's  leading  hotel  operator,  with  470,000  rooms  in  3,700  hotels  across  14  trusted  brands  in 92 countries. The company is organized around two distinct divisions, HotelServices, which operates and franchises the hotels and HotelInvest, which is a hotel owner and investor. The Accor hotels sit in three segments from budget to luxury which are constantly reinventing their concept to satisfy the needs of business and leisure customers around the globe. Accor brands include in luxury-upscale; Sofitel, Pullman, MGallery and Grand Mercure, The Sebel, midscale; Novotel, Suite Novotel, Mercure and Adagio and economy; ibis, ibis Styles, ibis budget, adagio access and hotelF1. The Group boasts a powerful digital ecosystem, notably its booking portal accorhotels.com, its brand websites and its loyalty program Le Club Accorhotels.

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Accor Press Contact

Chirachatra Tejasen (Kong)

Communications Manager

Accor Southeast and Northeast Asia  

T: + 66 2 659 4500

E: pr-communications.sea@accor.com