The Ultimate In-House Travel PR Roundtable: Strategies, Survival & The AI Revolution
TravMedia Meets brought together four of the UK’s most influential in-house travel PR leaders for an exclusive, unfiltered “state of the nation” briefing.
The travel industry is moving faster than ever, and the playbook for PR is being rewritten in real time. From navigating complex market disruptions to mastering the AI tools shifting the landscape under our feet, the demands on travel comms professionals have never been higher.
Whether you are looking to sharpen your media outreach, elevate your influencer partnerships, or future-proof your career against tech disruption, this webinar is your ultimate professional development masterclass.
MEET THE PANEL
Amy Dowling
Head of Communications
TUI UK & Ireland
A powerhouse with over a decade at TUI, Amy leads internal and external comms for one of the group’s most critical markets. She is a fierce advocate for modernizing PR—using measurement, data, and AI-enabled strategies to prove tangible business value and drive large-scale transformation.
Andy Eastham
Head of PR & Communications
Wendy Wu Tours
Shortlisted for TravMedia’s PR Professional of the Year 2026, Andy brings over 20 years of travel expertise. He masterminds trade and consumer strategy across 55+ worldwide destinations and hosts the live Travel Show series, seamlessly bridging the gap between storytelling and commercial growth.
Fran Lambert
Head of Media
Switzerland Tourism
Stepping up to lead media strategy in 2024, Fran commands a stellar decade-long track record in destination PR. With deep expertise spanning past high-profile roles at the Press Association, the French Embassy, and Atout France, she knows exactly what makes a global destination story sing.
James Treacy
Global Communications Director
Abercrombie & Kent
A regular fixture in the PRWeek UK Power Book, James directs the global comms strategy for a massive luxury portfolio, including Abercrombie & Kent, Crystal Cruises and Cox & Kings. From managing major global acquisitions to securing flagship editorial partnerships with The Times and Bloomberg Pursuits, his insights on luxury storytelling are unmatched.
Henry Hemming (Moderator)
Global Advisor
TravMedia
An industry legend with over 40 years of experience. As the founder of Rooster PR and the visionary who launched TravMedia UK and IMM, Henry steered this high-octane discussion to extract the absolute best insights for our audience.
