TravMedia's Travel Writer of the Week: A Q&A with Sharael Kolberg

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25 Nov 2024Kim Grant

Where are you based?

Laguna Beach, CA

What topics and places do you cover the most?

Topics: Adventure, wellness, luxury, sustainability, winter sports, national parks

Places: All of California and Hawaii, Las Vegas, NYC, British Columbia, ski resort towns, Utah, Colorado, etc.

What outlets do you usually pitch and write for?

U.S. News & World Report, USA Today 10Best, Westways, Thrillist, Fodor's Travel, Matador Network, Robb Report, Travel + Leisure, Lonely Planet, Mercury News, AFAR, Conde Nast Traveler, National Geographic Travel

Are you in-house or freelance (or both)?

Freelance

What are your professional pet peeves?

When PR reps don't put the state or country of a destination or hotel on a press release

In your past professional life, you were …

A website developer and portrait photographer

Where would you like to return to?

Turks & Caicos and Quebec City

What's on your bucket list?

Antarctica, Iceland, Faroe Islands

Where do you travel for fun?

Anywhere in California or Hawaii

Your funniest (or most harrowing) travel story is …

Breaking my leg on a skiing press trip in British Columbia (not funny)

What advice would you give your younger professional self?

Diversify your income streams

What nugget would you like to add that we haven't touched on?

I appreciate it when PR reps provide info about other journalists that I'll be on a press trip with so we can keep in touch afterward.

How best should people contact you?

Contact me on TravMedia here, for information on my free newsletter about how DMOs and PR reps can best work with me.