The Tourism and Travel Media Summit

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SAVE THE DATE
15 October 2018
12.30 - 5.30pm
VENUE
Fairmont Singapore
Singapore

WHAT IS THE TRAVEL AND TOURISM SUMMIT?

We aim to bring together Asia's leading and most influential members of TravMedia from the tourism industry, to share ideas, learn from leaders & each other, and be inspired to improve communications within the travel industry.

Date

15 October 2018 12.30 - 5.30pm

Venue

Fairmont Singapore

Our Target Market Is

Travel editors, Freelancers, tourism destination regional directors and board members, destination marketers, tourism and travel PR professionals, hotel marketers, PR companies

Partners/Sponsors

Presenting Conference Partner

TravMedia

Lunch Sponsor

Brand USA

Sponsor

Accor Hotels

The Event Style

A half day conference style event with a range of speakers and panelists

5 x 30-45 minute sessions

Includes lunch, afternoon tea and cocktail party

KEYNOTE SPEAKER

Rajan Datar

Broadcaster and Writer
BBC Travel Show

Rajan Datar is an award-winning BBC broadcaster, conference moderator and features writer with a career spanning three decades of current affairs, arts, business and documentary reporting/presenting for the BBC. He is one of the corporation’s best-known faces (and voices) globally and frequently travels around the world both to film and on speaking engagements. As presenter/writer of the BBC Travel Show specials, he’s responsible for more than 30 acclaimed half hour BBC travelogues around the world (viewed by average audiences of 70 million), in as far flung destinations as Cuba, Mongolia and Myanmar and big treks, coast to coast, in southern USA and in China to discover its “natural wonders”. All told he has been on some 100 plus filming trips around the world for the BBC! Rajan also covered the Enron crisis in his five years as presenter/reporter for a BBC 2 Money Programme special and on award-winning specials on Tesco, Google and Ebay.

For two years Rajan was a reporter on BBC2's flagship daily current affairs programme, Newsnight.

In 2018 a Mauritius special was broadcast early in the year and a programme on the Japanese island of Hokkaido went out in August.

Rajan has also globetrotted as a founder member of an 8 piece ska reggae and latin music group Maroon Town – which is still going after 30 years.

MORNING BREAKOUT SESSION

Creating Breakthrough Guest Experiences $295

Predictably attract the perfect guests, design remarkable experiences and earn lifetime fans

10am - 12pm

In this insights-packed session, you’ll learn the latest principles and mindsets that create big strategic breakthroughs in your Guest Experience Map (GEM). The GEM is about breaking your marketing into three units; the BEFORE unit, which gets people to the point of booking; the DURING unit, which provides peak experience moments and incremental revenue generation; and the AFTER unit, which focuses on developing relationships to increase repeat bookings and referrals.

You'll learn how to

  • Create scalable and repeatable marketing results with a Guest Experience Map
  • Develop a clear understanding of your guest segments, what they love and what they hate
  • Sketch out existing experiences and ideate new offerings
  • Assess your value proposition and achieve breakthrough differentiation
  • Reduce the risk of failure through systematic prototyping and testing
  • Play to your strengths and design peak experience moments for maximum impact
  • Create a shared language amongst your team
  • Turn fluffy discussions into a clear direction

You’ll master powerful tools to fuel growth, create a competitive advantage or reinvent your travel experience.

SPEAKERS

Jesse Desjardins
fwNATION

PR AGENDA

CORPORATE COMMUNICATIONS

How to tell powerful, authentic stories that push global corporate messages in a local voice. How to uncover stories from executives, employees, customers and craft them in a way that gets attention from the media and the consumer. How to use news-room mentality to identify your brand’s best stories.

SPEAKERS

Tina Altieri
Media Australasia Xchange (MAX), Channel 7 Perth

Crisis Communications in the digital world

How to protect your company’s reputation in times of crisis, how to ensure your team is proactive and protected ahead of crisis and real-life stories from the front-lines of the world’s biggest disasters.

SPEAKERS

Paul Hicks
GHC Asia

Storytelling through video

As the world becomes more visual, how to tell your corporate story through video and produce video content that is instantly share-able and relatable.

SPEAKERS

Jon Lister
Insider TV

SOCIAL MEDIA - CONTENT MARKETING

How to build a world-class social media team and drive loyalty through clever content. Why tourism companies must now also be storytellers and publishing houses in addition to their day jobs – and how to bring different teams together to make it work.

SPEAKERS

Jesse Desjardins
fwNATION

ENGAGE THE NEW GENERATION MILLENNIALS IN CHINA

Conde Nast is undoubtedly one of the most trusted and successful names in global lifestyle publishing. Over the past decade it has managed to build an equally influential reputation in China.

Grant Pearce, an industry heavyweight who has been with Conde Nast for 20 years, and the past 10 years based in Shanghai, gives insights into how the media works differently in China, and what Conde Nast are doing to engage the new generation millennials in China. He will also give us an insight into the latest new initiatives we can expect from Conde Nast in the Asian region.

SPEAKERS

Grant Pearce
Conde Nast

MEDIA/BLOGGER AGENDA

Slam with Travel Editors

What are travel editors looking for and how can you make their jobs easier? Learn how to create pitches that sell stories, how to uncover new angles on old destination and how to ensure your voice is heard amongst the fray. Hear examples of the good the bad and the ugly.

SPEAKERS

Elisa Elwin
Bound Round
Kissa Castañeda
Edipresse Media Singapore
Mark Footer
South China Morning Post
Grant Pearce
Conde Nast

A day in the life of a PR manager

What are PRs looking for when they invite media on famils? Why do PRs invite the same people time and again – what are they doing that you are not? What to do and not to do to get yourself on the famil invitation list. Why are airlines becoming fussier about providing free seats and what can you do to ensure your seat at the front of the plane.

SPEAKERS

Gaynor Reid
AccorHotels Asia Pacific
Marina Mathews
Chrysler Communications

Creating Digital Content that will resonate

How to think like a one-person newsroom and create stories that resonate. How to create digital content and video that enhances the impact of your storytelling and how to uncover the real stories behind any destination.

SPEAKERS

Jesse Desjardins
fwNATION

SPEAKERS

EVENT BEGINS IN
DAYS
HOURS
MINUTES
SECONDS
PRICING
TravMedia Clients
$495
Non-TravMedia Clients
$650
Morning Workshop
(Add-on)
$295

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