The TravMedia Summit USA

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January 22, 2020
VENUE
SECOND Floor NYC located at Kimpton Hotel Eventi
New York City

WHAT IS THE TRAVMEDIA SUMMIT?

We aim to bring together North America's leading and most influential members of TravMedia from the tourism industry, to share ideas, learn from leaders & each other, and be inspired to improve communications within the travel industry.

Date

January 22, 2020

Venue

SECOND Floor NYC located at Kimpton Hotel Eventi

SCHEDULE

10:00 am Registration | Breakfast | Networking
11:00 am Welcome Address: Nick Wayland, CEO & Founder, TravMedia
11:15 am Panel: Clear Communication: How Journalists and DMOs Can Work Better Together.
Moderator: Miriam Weiner, SATW 
12:30 pm Networking Lunch
1:30 pm Keynote Speaker: Barry Neild, Global Editor, CNN Travel
2:30 pm Editors Panel: The Future of Travel Journalism 
Moderator: Elizabeth Harryman, SATW
3:45 pm Afternoon Networking Break
4:15 pm Industry Discussion: Destinations of Tomorrow: Giving the World a New Sense of Place
4:45 pm Speaker: Georgia Rickard, Editor-at-Large, Virgin Australia
5:30 pm - 7:30 pm  Official Welcome Reception for TravMedia's International Media Marketplace (IMM) presented by Visit California

KEYNOTE SPEAKER

Barry Neild

Global Editor
CNN Travel

Barry Neild is the Global Editor for CNN Travel, supervising all travel-related content across CNN’s platforms. Based in London, he helms a team of staff reporters and international freelancers, working closely with CNN Travel’s teams in New York, Atlanta, Bangkok and Hong Kong.

Neild joined CNN in 2006, working for its digital news operations before switching to its Travel team in 2015. Prior to working at CNN he worked as a correspondent for the AFP news agency, reporting headline news stories from destinations including Afghanistan, Indonesia, China and Iraq.

AGENDA

Clear Communication: How journalists and DMOs can work better together

In the travel media world, journalists and destination representatives depend on one another. But let’s face it: the conversation could be better, more honest and more impactful. This one-on-one discussion between a top travel journalist and a well-known destination representative will look at how journalists can ask better questions of DMOs and how representatives can better serve journalists.

SPEAKERS

Kristian Sonnier
New Orleans & Company
Larry Bleiberg
Freelance Travel Journalist

MODERATORS

Miriam Weiner
SATW

The Future of Travel Journalism

Over the past year we’ve seen a number of well-known travel outlets announce their final issues. It’s come as a shock to us all, but this doesn’t mean that travel journalism is dying, as many are quick to conclude. Rather, it’s an indication of how the travel media landscape – and how audiences are consuming information – is evolving, and journalists and DMOs alike need to understand how.

Hear from our panelists on the lessons they’ve learned, how they’re navigating the ever-changing media landscape and insight into what they’re rolling out in the year ahead.

SPEAKERS

Julia Cosgrove
AFAR
Michaela Guzy
Oh The People You Meet
Melanie Lieberman
The Points Guy
Sommer Mathis
Atlas Obscura

MODERATORS

Elizabeth Harryman
Westways

Destinations of Tomorrow: Giving the World a New Sense of Place

In a crowded and cluttered US media environment, it’s challenging for niche destination brands to stand out. This panel will discuss best in class destination branded content to showcase how it can be used as an integrated marketing strategy.

Learning Objectives

  1. Learn how to identify the right content partner. Many publishers are capable of producing branded content, but who has the right audience, capability, and brand fit for the partnership to be successful?
  2. Understand how to use audience insights and data to create a narrative. How do you know if the content will resonate with your target audience? What mediums and formats are the most effective for engagement? How should we measure success?
  3. Techniques for collaborating with your marketing team. Both functions are essential to creating emotional branded content. Discover ways to leverage the strengths of each team, identify who should take the project lead, how to work with the production team, and how to align with the publisher on added-value opportunities.

SPEAKERS

Mark Burt
Tourism New Zealand

What makes a headline stand out

From a simple press release, pitch to an editor or a publication’s headline: Georgia Rickard has spent the last two decades, as a magazine editor. Hear her ideas on how to attract the readers interest. She has researched the science and the studies to back her ideas up. You won’t want to miss this one, trust us.

SPEAKERS

Georgia Rickard
Virgin Australia

SPEAKERS

PRICING
TravMedia Clients
495 USD
Non-TravMedia Clients
650 USD
Media
Complimentary
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