Stay effortlessly connected and organised while travelling with the Eye-Fi X2 series memory cards.  Featuring built in Wi-Fi, the new memory cards enable automatic transfer of holiday snaps from camera to smartphone, tablet or laptop, greatly simplifying photo and video upload, sharing, organisation and back-up anywhere in the world.

An Eye-Fi card is used like a regular SDHC card to store photos and videos. However, the built-in WiFi connects the camera to the user's mobile device or computer.  Photos and videos are instantly uploaded from the camera to device as they are taken *, when within range of a user's WiFi network.  When without access to a WiFi network, Eye-Fi's unique Direct Mode enables users to upload on-the-go. Using the free Eye-Fi app, photos and videos are uploaded directly to the user's iPad, iPhone or Android device, even while at the beach or hiking in a remote area.

Eye-Fi cards expand and extend the capabilities of existing digital cameras, providing users with the advantages of wireless connectivity in the camera that they already own.  Offering high levels of automatic organisation, Eye-Fi encourages people to stop using their SD cards as a backup or filing system, and rely on one Eye-Fi card rather than buying new SD cards when one is full.

Automatic organisation
Eye-Fi cards automatically upload images in date-based folders, making content quick and easy to find, edit, print and share. This feature also provides immediate back-up for all photos and videos taken on the camera.  If a camera is lost, stolen or damaged, the content is already stored on another device.

To log even the most epic journey, Eye-Fi's Geotagging Service embeds geotags to record where a picture was taken, enabling the photographer to browse, search and organise photos according to location.  Websites such as Flickr allow users to browse their photos on a map and transform a trip into a journey which friends and family can partake in.  Geotagging is a feature of the 8GB Pro X2 memory card, or may be purchased as an upgrade for US$29.99 at www.eyefi.com.

Easy sharing
Eye-Fi cards make sharing photos and videos with friends and family effortless - since photos can be instantly uploaded to a smartphone, customers no longer need to capture moments on both a camera (for quality) and a mobile device (for quick sharing). Users can also connect their card to one of 25 social, printing or sharing sites for automatic upload straight from the camera.

Endless memory
All Eye-Fi X2 series cards include Endless Memory, a feature which automatically frees up card space after content is safely transferred to the user's device.  It removes the hassle of needing to delete photos at the last minute in order to capture another shot. Simply set a threshold (eg. 50% capacity) at which the card automatically starts making space, only deleting content that has been safely delivered.

Photo cloud storage
Uploaded content is automatically sent to a user's private, personal photo cloud, Eye-Fi View, which provides users with seven days of free access to view, download or share content from any internet-connected web browser.

For unlimited storage and access to their personal photo cloud, users can upgrade to Eye-Fi Premium and get secure, long-term back up of photos and videos.  This is an ideal solution for travellers who may be without access to their PC for longer periods of time, as well as those looking for a more permanent back-up strategy.  Eye-Fi Premium is available for an annual fee of US$49.99 online at www.eyefi.com.

4GB Connect X2, RRP $59.99
8GB Mobile X2 (all features of 4GB plus additional memory), RRP $99.99
8GB Pro X2 (includes auto geotagging to map photos), RRP $119.99

Eye-Fi cards are available in leading camera specialists and electronics stores.

Consumer enquiries: C.R. Kennedy (03) 9823 1555 or visit www.crkennedy.com.au/eyefi

*Eye-Fi provides both native apps (iOS, Android, desktop for Mac/Windows) and a web app for optimal on-device experience and access.

MEDIA CONTACT
Danielle Reckless OR Simone Esamie
Write Away Communication + Events
Tel: (02) 9978 1410
Email: danielle@writeaway.com.au ; simone@writeaway.com.au