03 Apr 2017
United Investments Portugal Appoints The Brandman Agency to Represent Prestigious Portugal Properties

United Investments Portugal

LONDON (3 April 2017) – United Investments Portugal, a luxury real estate developer and investor known for the creation of world class hotels and resorts, has named The Brandman Agency as the agency of record for Pine Cliffs, A Luxury Collection Resort and Sheraton Cascais Resort following a competitive pitch. The agency has been hired to drive awareness and positive brand building for both properties while also launching the spa brand Serenity – The Art of Well Being and reinforce UIP's market position as a leading real estate developer and investor.

The Brandman Agency will implement a multi-faceted strategy and highly-targeted communications campaign that encompasses creative activations, media relations and influencer engagement programmes to build awareness and excitement among key audiences within the UK market. 

Located in southern Portugal, atop the dramatic red Algarvian cliffs that overlook the Atlantic Ocean, Pine Cliffs, A Luxury Collection Resort, affords travellers stunning views spanning soft sand beaches, elegant pine forests and abundant indigenous flora.

As one of Europe's leading family destinations, Pine Cliffs exceeds expectations with a wealth of activities and amusements from an array of watersports to a 9-hole Pine Cliffs Golf & Country Club to the Annabel Croft Tennis Academy to a beauty salon and shopping boutiques. Younger guests will delight in the Porto Pirata Kids Club, while older kids can take part in a range of activities just for them at Junior Club.

The new state-of-the-art flagship Serenity Spa, an unrivalled 1,000m2 haven, offers a world-class wellness experience including an inspired menu of treatments featuring indigenous Algarvean ingredients and holistic therapies.

Portugal's rich gastronomic tradition is evident in the wide breadth of restaurants and bars that populate the resort from fresh seafood to the finest meats to health inspired cuisine.  Al fresco dining abounds at the coastal resort affording guests numerous options to dine poolside, amidst the traditional Portuguese courtyards or with inspiring views across the Atlantic Ocean or Portugal's famed Praia de Falesia beach.

A fully integrated lifestyle resort managed by Marriott International´s The Luxury Collection brand, Pine Cliffs offers a wide range of accommodation and investment opportunities, including freehold properties and holiday ownership options. The resort houses the newly refurbished 217-room Pine Cliffs Hotel, A Luxury Collection Resort with traditional Portuguese architecture, Pine Cliffs Residence, A Luxury Collection Resort offering generous private family apartments and new to the portfolio, the luxurious Pine Cliffs Ocean Suites, A Luxury Collection Resort exemplifying the very best in Algarvean luxury resort living. The resort also encompasses the Pine Cliffs Vacation Club, comprising a selection of Golf Suites and Deluxe Golf Suites; 68 Pine Cliffs Townhouses; and the Pine Cliffs Terraces, a secluded cluster of 20 contemporary Townhouses and 25 palatial private Villas.

Unmatched for its variety of activities, array of accommodation and vast selection of restaurants and bars, the beloved Pine Cliffs Resort creates indelible bonds and lasting memories.

Sheraton Cascais Resort boasts an enviable location on Portugal's sweeping Atlantic coast just 30 minutes from Lisbon and 2 kilometres from the famous Guincho Beach, one of the finest surfing spots in Europe. Comprised of 146 rooms and suites, Sheraton Cascais features a signature restaurant, Glass Terrace, a pool bar and Kimya, the innovative gastrobar. The property also boasts a wide range of leisure facilities including a state-of-the-art fitness centre, outdoor swimming pool and Serenity – The Art of Well Being spa offering a world-class wellness experience with six treatment rooms, hydrotherapy suite and steam room with Hammam.

The resort offers attractive investment opportunities with The Residences and The Suites at Sheraton Cascais Resort, affording buyers luxury freehold properties with all the benefits of a five-star resort. With various rental programme options and attractive investment and return available, real estate investments at Sheraton Cascais Resort are perfect for families seeking a chic, leisurely destination to unwind by the sea.

A perfect location for golfers, the resort is surrounded by seven of Portugal's top golf courses, all within a 30-minute drive. Business guests will enjoy a range of multifunctional meeting rooms, the largest accommodating up to 150 people.

“We're thrilled to partner with UIP and Marriott International to welcome these award-winning brands to our client roster,” said Sian Parry, Managing Director of The Brandman Agency, UK. “We are honored to join the team and look forward to delivering a successful communications strategy that attracts guests from the UK and beyond.”

"The Brandman Agency is the ideal partner to elevate brand awareness for both Pine Cliffs and Sheraton Cascais Resort,” said United Investments Portugal General Manager Carlos Leal. "During the pitch process, the Brandman team demonstrated a keen understanding of our business, an incredible depth of knowledge and expertise within the travel industry and the strong capabilities we were looking for in a PR partner. We're pleased to welcome them to the team.”

For more information on Pine Cliffs, please visit www.pinecliffs.com

For more information on Sheraton Cascais Resort, please visit http://www.sheratoncascaisresort.com

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NOTES TO EDITORS:

About The Brandman Agency

Founded in 2001 by Melanie Brandman, The Brandman Agency represents some of the world's most prestigious luxury travel and lifestyle brands including The Ritz-Carlton Hotel Company, L.L.C., La Mamounia and the Barbados Tourism Authority. Most recently, Melanie Brandman founded Travel Curator which provides travellers with an expert's opinion on inspiring destinations, establishing both Melanie and The Agency team as respected authorities in the luxury travel space.  Visit The Brandman Agency at www.thebrandmanagency.com for more information and a full list of clients.

About United Investments Portugal

United Investments Portugal (UIP) is a member of IFA Hotels & Resorts consortium and the name behind Pine Cliffs Resort, Sheraton Cascais Resort and the new Spa brand Serenity, The Art of Well Being. As a flagship development, Pine Cliffs Resort has set the benchmark for all of IFA Hotels & Resorts developments, combining excellent investment opportunities such as real estate and holiday ownership products with luxury lifestyle experiences.

About Pine Cliffs Resort

Pine Cliffs Resort is owned by United Investment Portugal (UIP), part of the IFA Hotels & Resorts consortium based in Dubai. The Pine Cliffs Hotel, The Pine Cliffs Ocean Suites and the Pine Cliffs Residence properties within the Pine Cliffs Resort are managed by Marriott International, Inc, under The Luxury Collection brand.

One of Europe's leading integrated luxury and family resorts, Pine Cliffs Resort has won numerous accolades since opening in 1992, including the Portugal's Leading Family Resort award six times in the World Travel Awards and appearing twice on Condé Nast Traveller's 'Gold List'.

Pine Cliffs Resort offers extensive investment opportunities via its holiday ownership options and selection of luxury freehold properties, three of which include a guaranteed annual rental return of 5% net within the first 5 years: Pine Cliffs Ocean Suites, Pine Cliffs Suites and Pine Cliffs Residences.

The resort also offers extensive leisure facilities including a nine-hole golf course and the Annabel Croft Tennis Academy; 11 diverse restaurants and bars; the Porto Pirata Children's Village; Serenity, The Art of Wellbeing destination spa and Pine Cliffs Goes Active gym and health club; and numerous shops and boutiques.

About Serenity, The Art of Well Being

Serenity, The Art of Well Being is a new luxury spa brand developed by leading luxury resort developer United Investments Portugal (UIP). The Serenity, The Art of Well Being brand is dedicated to providing memorable experiences, perfect environments and alternative options that will improve the health and wellbeing of guests. Its mission is to promote a harmonious blend of idyllic settings, world-class products and facilities, and personalized, authentic experiences for mind, body and soul. The brand draws inspiration from indigenous culture and healing traditions, and a deep belief in wellness as a fully integrated process.

About The Luxury Collection Hotels & Resorts

The Luxury Collection ® brand is comprised of world-renowned hotels and resorts offering unique, authentic experiences that evoke lasting, treasured memories. For the global explorer, The Luxury Collection offers a gateway to the world's most exciting and desirable destinations. Each hotel and resort is a unique and cherished expression of its location; a portal to the destination's indigenous charms and treasures. Originated in 1906 under the CIGA® brand as a collection of Europe's most celebrated and iconic properties, today The Luxury Collection brand is a glittering ensemble, recently surpassing 100 of the world's finest hotels and resorts in more than 30 countries. All of these hotels, many of them centuries old, are internationally recognised as being among the world's finest. For more information and new openings, visit theluxurycollection.com or follow Twitter, Instagram and Facebook.

Marriott International, Inc. (NASDAQ: MAR) is the world's largest hotel company based in Bethesda, Maryland, USA, with more than 5,700 properties in over 110 countries. Marriott operates and franchises hotels and licenses vacation ownership resorts. The company's 30 leading brands include: Bulgari Hotels and Resorts®, The Ritz-Carlton® and The Ritz-Carlton Reserve®, St. Regis®, W®, EDITION®, JW Marriott®, The Luxury Collection®, Marriott Hotels®, Westin®, Le Méridien®, Renaissance® Hotels, Sheraton®, Delta Hotels by MarriottSM, Marriott Executive Apartments®, Marriott Vacation Club®, Autograph Collection® Hotels, Tribute Portfolio™, Design Hotels™, Gaylord Hotels®, Courtyard®, Four Points® by Sheraton, SpringHill Suites®, Fairfield Inn & Suites®, Residence Inn®, TownePlace Suites®, AC Hotels by Marriott®, Aloft®, Element®, Moxy Hotels®, and Protea Hotels by Marriott®. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com and @MarriottIntl.

About Sheraton Hotels & Resorts

Sheraton Hotels & Resorts, the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc., makes it easy for guests to explore, relax and enjoy the possibilities of travel through smart solutions and effortless experiences at more than 440 hotels in more than 72 countries around the world. The brand is currently in the midst of implementing Sheraton 2020, a 10-point plan designed to make Sheraton the global hotel brand of choice, everywhere. Sheraton recently launched “Where Actions Speak Louder,” a multi-channel, multi-million-dollar advertising campaign that highlights the brand's ongoing enhancements to its guest experience, including new products and partnerships, and a renewed focus on service. With work well underway, the brand has already rolled out a variety of initiatives under Sheraton 2020, including Paired, a new imaginative lobby bar menu; the richest SPG® promotion in the brand's history; and Sheraton Grand, a new premier tier that recognizes exceptional Sheraton hotels and resorts. To learn more, visit www.sheraton.com. Stay connected to Sheraton: @sheratonhotels on Twitter and Instagram and facebook.com/Sheraton

Media Contact:

Lolli Hall

The Brandman Agency

+44 207 610 9877

Lolli@brandmanpr.com