TravMedia Australia's annual flagship event returns to Sydney's International Convention Centre in February 2018.

Now in its sixth year, IMM Australia, the leading event for domestic and international brands in the tourism sector to meet A-list media, is set for another record-breaking year. Brand USA and Visit USA continue their headline sponsorship for the third consecutive year with exciting new additions to the program.

TravMedia's unmissable annual event creates an unrivalled networking and relationship-building opportunity for journalists and travel brands.

IMM 2018 registration officially launches today with exhibitor bookings now live on the event microsite, available at (http://www.travmedia.com/immaus/). IMM 2017 attracted 140 exhibitors, ranging from Abu Dhabi to AccorHotels, Beverly Hills CVB to BridgeClimb, Caesars Entertainment to Cruise Whitsundays, Destination New South Wales to Discover Los Angeles, and the list goes on. The event sold out well in advance, prompting TravMedia to advise customers to book their 2018 places early, to avoid disappointment.

Exhibitors attending IMM enjoy a dedicated branded table from which to brief leading travel journalists, editors and broadcasters during 15-minute one-on-one pre-scheduled meetings, designed to provide media with everything from feature ideas to press trip opportunities. Exhibitors at IMM 2018 will also benefit from an enhanced exhibitor package including features such as social media promotion and inclusion in pre-event communications.

In addition to increased Exhibitor capacity, TravMedia is anticipating another record-breaking media turnout, following IMM 2017's best-ever attendance of 150 journalists and a select group of editorially-minded digital influencers.

This year's IMM attracted editors and senior writers from publications including the Telegraph, Sydney Morning Herald, the Australian, New Zealand Herald, Traveller, Vacations Magazines, International Traveller, Australian Traveller, Spice News, HM Magazine, Travel Weekly, and Travel Daily, to name just a few.

ROI is guaranteed, as meetings can be pre-booked via the IMM's Meetings Manager site, with 3,300 appointments made for IMM 2017 and over 50,000 one-on-one meetings facilitated globally across fifteen events. Journalists can either pre-schedule meetings or visit exhibitor tables throughout the day.

Nick Wayland, TravMedia's CEO and Founder, said: “We are thrilled to be returning to Sydney International Convention Centre and super excited to be hosting our cocktail party in the recently constructed Novotel Darling Habour. This year we will be introducing a breakfast sponsored by Visit USA allowing even more time to networking  time."

Exhibitors and journalists know they can generate a year's worth of leads from IMM. Our goal for 2018 is to deliver another record-breaking event, with even more media and quality business exchanges made possible during the various networking opportunities throughout the day.”

Sydney's World Class International Convention Centre (ICC), the largest dedicated conference and exhibition space in central Sydney, is once again TravMedia's venue of choice.

The new 2018 IMM website features the official IMM 2017 sizzle reel video, and two new videos showcasing Media and PR viewpoints on IMM.

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* IMM 2017 EXHIBITORS INCLUDED:

Abu Dhabi Tourism & Culture Authority, Air Canada, Amiana on the Bay, Aurora Expeditions, Australian Society Of Travel Writers, Austrian National Tourist Office, Best Western Australasia, Best Western Premier Grand Canyon Squire Inn, Beverly Hills Conference & Visitors Bureau, Beyond Travel, Brand USA (Sponsor), BridgeClimb, Caesars Entertainment, Chimu Adventures, Collette, Cruise America & Canada RV Rentals, Cruise Whitsundays, Dallas CVB and Fort Worth CVB, Destination British Columbia, Destination Canada, Destination Great Lake Taupo, Destination Las Vegas Group, Destination NSW, Discover Los Angeles and LAX Airport, Discover New England, Enterprise Dunedin, ESG Transportation, Flagstaff Convention & Visitors Bureau, Four Seasons Hotel Sydney, G Adventures, GLASGOW CITY MARKETING BUREAU, Gold Coast Tourism, Grand American Adventures, Grapevine Convention and Visitors Bureau, Handlery Hotels, Hawai'i Tourism Oceania, Heritage Hotel Management Ltd, Hong Kong Tourism Board, Hyatt Hotels & Resorts (Sponsor), Idaho Tourism, Indo a Go-Go, Insider Journeys, InterContinental Hotels Group, Intrepid Group (Sponsor), Jamala Wildlife Lodge, Jupiters, Kingfisher Bay Resort Group, Las Vegas Convention & Visitors Authority, Loews Hotels, LUXICO, Macao Government Tourism Office, Mantra Group, Memphis CVB, Moh Collection Latin America, Monaco Tourism, Morgans Hotel Group, Museum of Contemporary Art Australia, NSW Crown Holiday Parks Trust, NYC & Company, Oman, On The Go Tours, Oregon's Mt Hood Territory, O'Reilly's Rainforest Retreat and Canungra Valley Vineyards, Pan Pacific Hotel Group, Peninsula Hot Springs, Perth Region Tourism Organisation, Philadelphia CVB, Port Arthur Historic Sites, Qantas (Sponsor), Radisson Blu Plaza Hotel Sydney, Rail Plus Rail Europe, Rocky Mountaineer, Saffire Freycinet, San Francisco Travel, Semara Collection Bali, Shangri-La Hotel, Sydney, Simon Shopping Destinations, Smart Destinations, Sonoma County Tourism, South Australian Tourism Commission, South Sea Cruises, Southern Visions Travel, Texas Tourism, TFE Hotels, Thai Airways International, The Lancemore Group, The Murray, a Niccolo Hotel, Hong Kong, The Small Maldives Island Company, The Star Sydney, The Truffle Festival- Canberra Region, Tourism and Events Queensland, Tourism and Events Queensland - Commonwealth Games, Tourism Authority of Thailand, Tourism Geelong Bellarine, Tourism New Zealand, Tourism Noosa, Tourism Tasmania, Tourism Waitaki, Tourism Western Australia, Tours Limited, Travel Alberta, Travel Manitoba, Travel Nevada, Travel Portland, Travel South, Tropicana Las Vegas, Uga Escapes Sri Lanka, United Airlines (Sponsor), Universal Studios Hollywood, USSportstickets.com, Utah Office of Tourism, Viking Cruises, Virgin Australia, Virgin Limited Edition, Visit Anaheim, Visit Anchorage, Visit California, Visit Denver, Visit Flanders, Visit Florida, Visit Kinosaki, Visit Seattle, Visit Sunshine Coast, Visit Victoria, VisitBritain, VisitCanberra, Walt Disney International, Warner Bros. Studios Tour Hollywood, Webjet, Wellington Hotel and Broadway.com, WENDY WU TOURS, World Expeditions Travel Group, Yarra Ranges Tourism, Yasawa Island Resort & Spa, YHA Australia, Yosemite, YourSingapore…

EDITORS NOTES 
Originally created by a travel journalist seeking a better way to research and report travel news, TravMedia is dedicated to creating thriving online communities of travel journalists and travel PR professionals.

The company currently operates in 11 regions: Australia, Germany, Dubai, United States, Canada, United Kingdom, India, Brazil, New Zealand, Hong Kong and Africa, and has amassed over 50,000 journalist and PR members.

TravMedia has become the engine powering major global trade show media marketplaces and press rooms, such as U.S. Travel Associations IPW in America, AIME in Australia, the annual convention of the Society of American Travel Writers, and many other white-label software solutions for organisations and events worldwide.

The technology used by the sites has become an essential tool for journalists and PR professionals in their day-to-day activities, as they connect and share information in their working lives.

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For further information, please contact:

Kirsty Lucas, Regional Director
TravMedia Australia | New Zealand
T: +61 (0)2 9262 2369
E: kirsty.lucas@travmedia.com

Lauren Michod, Vice President, Communications & International Relations 
T:+1 (212) 808-0811 ext 107