Preview: TravMedia Delivers Another Successful IMM France

25 Jun 2021

TravMedia Delivers Another Successful IMM France

TravMedia's IMM series of one-on-one meetings with journalists completed the first live travel media event in Paris yesterday, ushering the start of a return to normal.

A hundred media and tourism professionals attended the third edition of the International Media Marketplace (IMM) in the palatial Pavillon Gabriel, next to the Champs Elysées, in Paris.

Since its launch in 2019, TravMedia's IMM France, Monaco, Benelux has had the energetic support of two renowned journalists' associations, the AJT (Association des Journalistes du Tourisme) and the Press Club de France.

"We are thrilled and proud to have successfully organized IMM this year. We launched the project during the pandemic while we were all still in lockdown. It was a real challenge, and we thank the delegates for their trust and support to deliver another first-class event.

We have been through a difficult year, both professionally and emotionally and we all needed to reconnect. Due to sanitary restrictions we kept the live event to a limited number of participants.

Tourism professionals, journalists, influencers, suggested it was time to meet, share, launch projects to contribute to the revival of the tourism industry," said Karine Foraud, Managing Director of TravMedia France.

Journalists from international, national and regional press as well as influencers attended, including Abc-luxe.com, Adfero Corrigo, A Hedgehog in the Kitchen, Architectural Digest, AR Magazine Voyageur, Arte, Attitude-luxe.com, BBC Travel, Bonjour Paris, Beaux-Arts, Been Around The Globe, Les Boomeuses, Canadian Traveller, Capital, Citizen K, CN Traveler (US et UK), Les Coflocs, Courants d'Air, C8, Demeures & Châteaux, Dynamic-Seniors, L'Echo Touristique, Les Echos, Les Echos Série Limitée, Elle, Euronews, Evening Standard, Evocateur, L'Express, Eyes magazine Switzerland, Fashion Daily News, Fathom, Femme Actuelle, Le Figaro, Le Figaro Magazine, The Financial Times, FirstLux Mag, Focus, Fodor's, Followed, France Culture, France 5, France Today, Fresh Magazine Paris, FromYukon, Funtribe, Gala, Géo, Géo Espagne, Géo Russie, Les Globe Blogueurs, Hémisphères, High Life, Historia, Horizons Monde, Hôtel & Lodge, Infotravel.fr, Lextenso, L'illustré Suisse, The Independent, I-Trekkings, I-Voyages, Mariage.com, Marie-France, MédiaCE, Meet & Travel Mag, Metropolitan, National Geographic, Métal Hurlant, Mister Travel News, My Wildlife, National Geographic France, Newsweek Japan, Newton Italy, Le Nouvel Observateur, Les Nouvelles Esthétiques, L'Obs, Oggy, Où ? Magazine, Parallèles Potentiels, Paris Match, Le Parisien Magazine, Petaouchnok, Photo-tourisme.com, Petit Futé, Les Petites Affiches, Pleine Vie, Plume Voyages, Le Point, Point de Vue, Prestige'S, La Quotidienne, Le Routard, Relaxnews, Reworld, Sciences & Vie, SilverKris, Skylife, Les Soirées de Paris, Solcito.fr, Specchio Della Stampa, Sport et Tourisme, Tendance Nomad, Le Temps d'un Voyage, TF1, Tourmag.com, TV5 Monde, Voyages de Luxe, Voyager Magazine, Votre Tour du Monde, Whisky magazine, Wevamag.com, Women on the Road and Offbeat France.

TravMedia's IMM France 2021 welcomed the following exhibitors: Ardèche Tourism Development Agency, Loire Tourism Development Agency, BonjourQuébec, Bourgogne Franche Comté, Capital Region USA/Washington, DC Maryland, Virginia, Comité Régional du Tourisme Côte d'Azur France, Cortina Marketing, Floriade Expo 2022, Maison Départementale du Tourisme de la Haute-Marne, Lausanne Tourism, Nice Côte d'Azur Metropolitan Tourism Office, Little Guest, Loire Tourisme, Côte-d'Or, Montpellier Méditerranée Métropole Tourist and Convention Bureau, Slovenia Tourist Board, Arles Camargue Tourist Board, SouthWest Germany Tourism Board, Union fribourgeoise du Tourisme, Vaud Promotion, Utah Office of Tourism, South African Tourism, Tourisme Montréal, Vaux Promotion, Visit Faroe Islands.

TravMedia's IMM is the leading travel industry event to meet the media. The next International Media Marketplace events will be held in Macao on October 22, 2021, New York on January 26-27, 2022, Sydney on February 17-18, 2022, Berlin on March 8, 2022, Paris on March 16, 2022, and London on March 21-22,2022.

TravMedia disseminates travel news and digital assets in Australia, Asia, Brazil, Canada, China, Europe (Germany/Switzerland/Austria and France), U.K., U.S.A, Middle East, New Zealand, and South Africa.

TravMedia also provides the online pressroom for Tourism Australia's ATE, the U. S. Travel Association's IPW trade show, the Society of American Travel Writers' annual convention and the Australian Society of Travel Writers convention.

Registration for IMM France 2022 will open on June 28, 2021. www.travmedia.com/imm/

For further information please contact:

Karine Foraud

Directrice Générale France, Monaco & Benelux | Regional Managing Director France, Monaco & Benelux

TravMedia

T: +33 (0) 762 30 2000

Skype : Karine Foraud

Karine.Foraud@travmedia.com

Joanna Golebiowska

Directrice de Clientèle France, Monaco & Benelux

TravMedia

T. +33 (0) 764 70 2000